Montauk Yacht Club Resort & Marina, Long Island’s waterfront oasis, recently appointed Lynne Lulfs as director of sales and marketing. Lulfs strengthens the resort’s leadership team with more than a decade of hospitality experience at esteemed hotel properties and restaurants.
In her new role Lulfs will oversee all components of the property’s sales and marketing initiatives, lead innovative strategic development and be responsible for building and maintaining long-term guest relationships to achieve Montauk Yacht Club Resort & Marina sales objectives. Main focuses include driving business amongst groups, weddings, leisure and incentive travel, raising awareness for a revamped food and beverage program and touting the resort’s impressive IGY-owned marina, named one of the Top Ten marina destinations in North America by Yachting Magazine.
“Lynne’s experience and knowledge of the industry will be the driving force behind our team,” said Matthew Hittleman, general manager of Montauk Yacht Club Resort & Marina. “Her vision for our sales and marketing efforts and drive for success will be vital in positioning Montauk Yacht Club Resort & Marina as the premiere Long Island oceanfront destination with no membership required.”
Lulfs’ appointment is one of many changes taking place at Montauk Yacht Club Resort & Marina for the 2015 season. The resort recently appointed General Manager Matthew Hittleman and Director of Restaurants Johndavid Hensley. The property’s food and beverage options have been entirely revamped and a new live music program featuring young, up-and-coming artists will launch this season.
Lulfs began her career at Fontainebleau Hilton Resort and Towers in Miami Beach, Florida. Additional properties on her robust resume include the Abaco Beach Resort at Boat Harbour, Bimini Big Game Club and Marina, Princess Cruises, Postcard Inn at Holiday Isle and La Siesta Resort and Marina. Resorts and marinas are not Lulfs’ only area of expertise, however, with a dedicated focus on expanding her experience, she most recently held the position of regional director of catering and special events for six national restaurants within the celebrated Rosa Mexicano brand.
