Accor has appointed Chris Roe as Vice President Sales, Distribution & Loyalty Accor UK & Ireland with effect from 9th February 2015.
Roe has an accomplished career in sales and e-commerce roles for a variety of high profile brands, including Virgin Holidays, Expedia, BskyB and Opodo. He brings a wealth of valuable sales and distribution experience to the position, which sees him take responsibility for strengthening the business’s leisure, business and MICE sales.
In addition, Roe will lead Accor’s loyalty programme, Le Club Accor Hotels, which now has 14 million members worldwide and offers a range of benefits for regular customers of all Accor hotel brands. Roe will be a member of both the UK & Ireland HotelServices Executive Committee and the UK & Ireland Executive Committee.
Commenting on his new role, Roe said: “I am excited to be joining Accor at this time when the company is enjoying great success in the UK and Ireland. I look forward to building upon the work that has already been done and strengthening the company’s distribution.”
Thomas Dubaere, Managing Director of Accor UK & Ireland, said: “We’re pleased to welcome Chris to the company, as the expertise he brings will help us enormously, driving improved sales and distribution, further improving the Le Club proposition and contributing to the commercial development of Accor.”
