5 tips for increasing your hotel's conversion rate - Insights

5 tips for increasing your hotel’s conversion rate

conversionIn this day and age, everyone is always spending a good portion of their time surfing the Internet, so having a website for your hotel is a necessity. Having a website will not only provide information for your potential guests to browse through, but it can help increase your conversion rate as well. With these five tips, your hotel could see an increase in conversion rate.

1. Call to Action button

A call-to-action button is needed for your website if you want to increase your conversion rate. Your call-to-action button should be noticeable on your landing page for your audience to be able to easily see it. Keep the text on the button short and simple, because it doesn’t look as neat when there is too much text involved. Depending on how your site is designed, contrasting colors could also make the button stand out as well. Don’t be afraid to experiment with the font, size, design and color until you create the perfect button for your site!

2. Choosing the right images

If you think that the photos that you have of your hotel are not up to par, then it’s time to replace them with newer photos. Having a website with a lot of visually appealing photos of your hotel will go a long way. Most people are able to process what they see a lot quicker than what they read, meaning that it is important to invest in some high quality photos of your hotel. Don’t forget to include surrounding areas of your hotel as well, because potential guests like to see what they can do around the area when they are staying at your hotel.

3. Offer something unique

While your hotel should already offer all the information that guests need to know, providing something that’s unique to other hotel websites could also help you stand out from your competitors. Does your hotel have an on-site restaurant? You could offer a restaurant discount or special for your guests. Any special tools that you may find useful for your website could be added as well. The options are endless, and it’s up to you on how you want to differentiate yourself from others. Just make sure it is relevant to your website and hotel before offering it.

4. Less is more

When designing your website, make sure to not overload it with too much information or too many visuals. Potential guests may feel overwhelmed if they go onto your website and all they see is a giant wall of text of information or a lot of links for your navigation. A simple design makes the website look a lot cleaner and it will help your potential guests browse through your website a lot easier.

 5. Fully working and functional website

This one may seem like common sense, but people are browsing from all sorts of devices now so it’s important that the website works and is responsive across all platforms. Having a website that is fully responsive and easy to navigate on all platforms will help increase your conversion rate since your guests will be browsing through your website from all sorts of devices, ranging from a desktop to an iPhone.

Having a good website will definitely help increase your hotel’s conversion rate in the long run. These are simple but effective tips that will help improve your website. What other tips do you think is important for increasing conversion rates for hotel?

About the author

Tina Cheong writes for E-Marketing Associates, a company that develops online marketing products that deliver ROI for independent hotels and resorts. Following years of online marketing research, EMA’s engineering team developed RevRock-It, a product that increases direct bookings while reducing reliance on 3rd party intermediaries (OTA’s).

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