Best Western Hotels & Resorts is vastly expanding its footprint in Scandinavia with the acquisition of Sweden Hotels, Gothenburg, Sweden. The launch of Best Western Sweden Hotels boosts the Phoenix-based global giant’s network in to 138 hotels in Sweden and 180 hotels in Scandinavia.
Best Western said it, in part, made the deal to be at the forefront of distribution, digitalization, customer relations and procurement.
ÒIt feels great to join Best Western Hotels & Resorts,” said Sweden Hotels Chairman Jenny Bnsch.Ê”With this merger we will now be able to help the hotels even more in areas such as distribution, marketing, purchasing and sales.”
