Red Lion Hotels Corporation (RLHC) has announced the evolution of its brand portfolio following the acquisition of Vantage Hospitality’s hotel franchising business.
ÒOur company has undergone a significant transformation over the last six months,Ó said RLHC President & CEO Greg Mount. ÒThrough our brand realignment, we have ensured that each brand has a unique position in the market, while providing owners with the freedom to move between brands as their business needs and/or market change. We want to make franchising easy.Ó
RLHC has completed the evaluation of all brands and has announced a focused strategy on the following brands:
Hotel RL Ð An upscale boutique brand experience of all things authentic, creative and curious.
Red Lion Hotels and Red Lion Inn & Suites Ð A midscale brand, Red Lion properties are the base camp for great adventures offering a great stay whether traveling for business or pleasure.
Settle Inn Ð A midscale extended stay with unique style and amenities that pioneer the new age of extended-stay hospitality.
Signature Inn Ð A revitalized brand for affordable boutique properties that showcase the uncomplicated allure of classic Americana and pop culture.
GuestHouse Ð Upper economy hotels offering all the comforts of home because our house is your house; welcome to GuestHouse.
Americas Best Value Inn and Canadas Best Value Inn Ð A collection of brands that uphold a small business identity and the patriotic heritage from which it stems, ensuring guests receive the most for their money.
Country Hearth Inn & Suites Ð Budget-friendly properties offering owners freedom while providing digital connectivity and a vast array of booking channels.
To learn more about franchising with RLHC, visit franchise.rlhco.com.
