Dusit woos 18 million UnionPay cardholders

Dusit Thani Bangkok
Dusit Thani Bangkok

Asian hospitality group Dusit International has announced a partnership with UnionPay International, a subsidiary of China UnionPay focused on the growth and support of UnionPay’s global business.

The agreement sees 18 million Premium cardholders receiving exclusive privileges and benefits at 23 participating Dusit Hotels and Resorts worldwide simply by using their UnionPay credit cards to book and pay for their stays.

Benefits include welcome fruit and tea set-up in room upon arrival and late checkout until 14:00, equivalent to a 50% saving on room rate. Additionally, when cardholders sign up for Dusit’s own loyalty programme Dusit Gold, they will receive an instant reward bonus of a complimentary room upgrade to the next category or daily breakfast for two, plus a host of year-round Dusit Gold member benefits ranging from food, beverage and spa discounts to Free Night rewards.

“We see our partnership with UnionPay International as another way we can exceed our guests’ expectations,” says Ms Erena Chan, Vice President – Sales and Marketing, Dusit International.

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“This partnership is an excellent opportunity to extend targeted, ‘value-add’ benefits to our Chinese guests to enhance their stays at Dusit Hotels and Resorts worldwide. Fifteen million UnionPay cardholders reside in mainland China alone and as one of our key source markets, we are very pleased to partner with UnionPay to reach one of the world’s largest cardholder bases.”

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