Cachet Hotel Group (CHG) has announced the launch of its new technology platform, Cachet World, at a private event attended by global real estate developers, members of the travel and technology media and Asia’s #1 startup accelerator – Chinaccelerator.
Cachet World is a lifestyle community that features a search and booking engine for boutique and lifestyle hotels and high-end residences worldwide.
Its key features include the following:
- Social community: User generated reviews, photos, videos and stories by global travelers and experts who are interested in the latest trends in design, art, food, technology, travel and social responsibility. Cachet’s loyalty program will center on recognition levels for this lifestyle community, starting with Chinese travelers.
- Personalised hotel rooms: Dynamic packaging capabilities empowering guests to design their room with upgradeable add-ons such as choice of designer bedding, branded bath and body products, beauty essentials and other amenities.
- Curated residences: A unique collection of hand-picked residential rental listings, including condos, villas, townhomes and estates with attribute-based filtering such as design style, types of kitchen appliances, amenities and more.
- Interactive mobility: Individualized service through mobile, SMS and social media apps. Guests will enjoy seamless check in and check out, room service, in-room control for TV, entertainment, temperature and much more.
- Food and beverage personalization: Local experiences and recommendations based on individual and group preferences encompassing in-room dining, hotel restaurants and social catering.
“Cachet World is a social community. Its mission is to democratize lifestyle travel and facilitate communities for those passionate about design, food and travel. Its technologies also provide customers with individualized service levels traditionally reserved for those who can afford to stay in luxury hotels staffed by butlers,” said Alexander Mirza, CEO and President of Cachet Hotel Group. “In addition, Cachet World is a low cost provider, powered by an innovation network of 3rd party developers, resulting in more profitable revenue for hotel and residential owners.”
To develop the platform, Cachet chose IGT, a subsidiary of InterGlobe, a global leader in aviation, hospitality and travel related services. Ranked among the world’s top 3 travel technology solution providers, IGT has an exemplary track record working with hotels, airlines and on-line travel agencies.
“In an era of digital empowerment, travelers and guests expect personalized interactions and experiences across their journey. Together with IGT, CHG aims to put technology at the heart of superior guest experience and management with the Cachet World platform, creating the industry’s first personalized solution connecting the guest experience and interactions across all touch points. We are excited to collaborate and develop Cachet World, which will become the revolutionary hospitality platform,” said Vipul Doshi, CEO of IGT.
The development of the Cachet World platform also represents a multi-year advisory collaboration between CHG and Hudson Crossing, the world’s leading travel and hospitality consultancy. With offices in Silicon Valley and New York, Hudson Crossing’s notable clients include Booking.com, Hilton Worldwide, The Leading Hotels of the World, Mandarin Oriental Hotel Group, Orbitz and Virgin Hotels.
“We’re thrilled to have contributed to the strategy behind this platform. Cachet World will deliver a superior degree of intimacy to the hotel-guest relationship and also provide deeper insights into how different channels are used and what makes them meaningful to guests. When deployed it will be a great example of how hotels can succeed through innovation and delivery of a differentiated guest experience,” said Max Rayner, Partner at Hudson Crossing.
