The bohemian-chic, four-star INK Hotel Amsterdam, which is housed in the former building of the Dutch newspaper De Tijd, considers itself a thoroughly different property, and so decided to recruit its hotel staff in an unconventional way.
In December 2014, in order to swell their ranks, the establishment staged a casting call to identify strong personalities matching its image — generation Y and Z with a passion for the hotel business who feel inspired by the staff-guest relationship.
After posting a video on their social networks, the INK hotel Amsterdam received many applications in the form of poems, videos, newspaper articles, etc. On casting day, 125 people showed in the northern part of Amsterdam. They went through interviews, fulfilled a group task, acted out in stand-up comedy, and developed moodboards.
As a result, the hotel hired a young and vibrant staff of 60 (55% are women and 45% men).
