LUX* Resorts & Hotels has announced its partnership with luxury UK swim and beachwear brand, heidi klein, with the LUX* Maldives Collection, debuting in stores in February 2016.
The entire heidi klein Resort-Summer ‘16 collection was shot at the LUX* Maldives in South Ari Aroll. What’s more, a hand-selected range from this collection has been named after LUX* Maldives. This 8-piece collection has been inspired by the LUX* Maldives island and features an eye-catching coral ikat print, used in bikinis and luxury resort wear, including beach dresses and kaftans.
LUX*’s collaboration with heidi klein’s new Resort-Summer ‘16 collection syndicates both brands’ philosophies of impeccable quality and light luxury. Drawing design inspiration from “the idyllic Californian coastline, the sapphire waters of Croatia, to the white sandy shores of the Maldives gently contrasted with the rich safari landscape,” signature, classic cuts were created to provide the ultimate support, comfort and style with four mix and match bikinis and four cover-ups.
Now selling in over 150 stores in 39 countries globally, heidi klein remains an independent brand that evolves each season with chic and elegant designs for the well-travelled client.
heidi klein’s Creative Director, Heidi Gosman, comments: “LUX* Maldives was a beautiful backdrop for the heidi klein Resort-Summer ‘16 campaign photoshoot, and the bespoke collection reflects the lush landscape and stunning sunsets.”
Paul Jones, CEO of LUX* Resorts & Hotels, comments: “We are delighted to have partnered with heidi klein for their beautiful Resort-Summer ‘16 collection. We have always been fans of the brand and the LUX* Maldives collection perfectly encapsulates what LUX* Maldives is all about – “Lighter, Brighter” luxury living. We feel the collaboration will be a tremendous success, and we look forward to working closely with heidi klein in the coming months, leading up to the debut of the collection in stores early next year.
LUX* Maldives is the only settlement on the island of Dhidhoofinolhu, South Ari Atoll. Fuss free and laid-back, LUX* Maldives aims to surprise and delight guests with pop-up surprises, such as cinema screenings on the beach, impromptu musical performances and hidden messages in bottles. Visitors can stroll along secret pathways, through lush tropical gardens and marvel at the island’s unspoilt beaches and crystal clear lagoon, a prime spot for whale shark diving and snorkelling. Their spa is a highlight, while tailored Wellness Safaris are on offer for the adventurous and health conscious traveller.
