San Francisco boutique Hotel Zephyr has teamed up with California based fashion designer Melissa Fleis to break the mold of the traditional hotel uniform.
Drawing inspiration from the property’s unique and playful maritime design, envisioned by Dawson Design Associates, Fleis created a uniform collection which embraces industriousness and the laid back vibe that defines San Francisco. She worked with California based vendors to create designs which are unique, yet complementary as each piece is part of a cohesive story.
The front desk uniform is modern and multi-functional, featuring chic gray blazers with removable hoodies paired with jeans and a relaxed graphic t-shirt, creating a blended casual yet professional theme. Guests can also expect to find bellmen outfitted with hand-sewn slate-colored hoodies and housekeeping in customized denim dresses and jackets. Fleis used harmonizing materials from cotton blends and French terry, to fleece yoga fabrics and denim, creating a style that is comfortable and professional.
“Hotel Zephyr wouldn’t be what it is without our staff embracing our vision of exploration and adventure. These uniforms reflect that mindset,” said Carmen Cruz, general manager. One of my favorite pieces is the blazer for the front desk managers. The design is approachable and strong; something to be proud to wear as we stake our claim in the San Francisco hotel scene.”
The team will be showcasing the uniforms during the official launch party for Hotel Zephyr, on July 23. “Designing these uniforms was exciting, as it gave me the opportunity to combine my childhood, growing up on the shores of Lake Huron, with many years in the art and design world of San Francisco,” said Fleis.
Hotel Zephyr is in the heart of Fisherman’s Wharf and is the closest property to Pier 39 for world-class shopping and dining. It is within walking distance to the Alcatraz ferries, Ghirardelli Square and close to many convenient transportation options, including the famed San Francisco cable cars
