Accor has announced its intentions to open seven new hotels within the ibis brand in the UK. The new hotels will increase Accor’s economy brand presence and continue the promotion of ibis Styles as a key franchise brand.
ibis London Canning Town, will be a 196 room hotel situated within the Hallsville Quarter development. The development is part of the Canning Town and Custom House regeneration programme. The hotel is part of the new mixed-use scheme by property development company Bouygues Development.
Four ibis Styles properties will be opened in 2015 under a franchise agreement with Carillion plc. The four properties will be located in Crewe, Barnsley, Haydock and Birmingham NEC and will be operated by Kew Green Hotels. The ibis Styles in Barnsley will be a 117 room hotel, Birmingham NEC, a 166 room hotel, Crewe property, with 112 rooms and Haydock, with 102 rooms.
A new build ibis Styles hotel of 47 rooms is currently underway in Greenwich and is expected to open in early 2016. The hotel is signed as a franchise agreement with Conqueror Holdings Limited. In addition, also under a franchise agreement, a 140 room ibis Styles hotel will open at London Heathrow Airport.
The franchise agreement is signed with Acre Heathrow Limited which is part of Acre Hotels and Westcombe Group and is due to open in the summer of 2016.
These ambitious projects prove the continued ability of the ibis Styles brand to attract new franchisees, which Accor claims is due to its flexibility to adapt to any property and the strong personality and design which it gives to each hotel.
Thomas Dubaere, Managing Director, Accor UK & Ireland said: “These new ibis and ibis Styles hotels signal our ambition to strengthen the ibis brands in the UK. The franchise deal for Crewe, Barnsley, Haydock, Birmingham and Greenwich not only reflects the strength of the ibis Styles brand, but recognises our excellent position as a franchise partner. These new signings are in line with our ongoing strategy to grow our economy offering.”
Accor’s leading economy hotel brand, ibis, first opened in 1974. Since then, the ibis, ibis Styles and ibis budget brands have expanded rapidly in the UK with a network of 92 hotels and 12,585 rooms. Globally, the three ibis brands have a total of 1738 hotels and 191,725 rooms.
