MP&A Digital & Advertising, an agency offering top luxury Caribbean hotels integrated Customer Relationship Marketing (iCRM) solutions has formed a new agency based in Paris, France with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership with StringCan Interactive with offices in Paris and Phoenix, Arizona.
The new agency is named Marketing Luxury Hotels or MLH. Together as MLH the two firms offer their best and brightest marketing and creative talent as well as technology to help luxury European hotels prosper in the digital age.
For over two decades MP&A has provided award-winning creative and business-building iCRM programs to many of the Caribbean’s top luxury hotels as designated by Travel + Leisure, Condé Nast Traveler and TripAdvisor. The firms iCRM case study for The Somerset on Grace Bay in Turks & Caicos won the top Marketing Award at the Caribbean Hotel and Tourism Association’s recent CHIEF Conference.
StringCan Interactive has built a reputation for making digital complexity simple. In 2014, StringCan partnered with the European Hotel Managers Association (EHMA) to successfully create their new digital presence and online marketing approach. EHMA is a trade group made up of 450+ hotel managers of 4-5 star hotels across Europe.
“I am extremely excited about launching Marketing Luxury Hotels,” said Madigan Pratt, President of MP&A Digital. “Our CRM programs have proven effective at driving profitable direct business for all our hotels. They offer a way for hoteliers to win back their customers from the OTAs and build strong, loyal relationships with their guests. That’s critical today since companies with the most loyal customers have proven to be the most profitable.”
“The launch of Marketing Luxury Hotels through the partnership of StingCan Interactive and MP&A Digital will provide clients with state-of-the-art hospitality marketing technology, CRM and database management, graphic and website design all geared to drive maximum revenue,” said Jason McDonald, Director of StringCan Europe. “The combined hospitality and digital knowledge of our agencies will benefit all our clients, old and new.”
For more information on the capabilities and services, visit Marketing Luxury Hotels.
