The hospitality industry’s leading mobile payment provider is now positioned to become the industry’s leader in mobile ordering.
Following its successful launch of “Click & Collect” in London, MyCheck is now bringing the online ordering platform to the US with the debut of “MyOrder.” This complete digital ordering platform works independent of, or in conjunction with, MyCheck’s popular mobile payment platform.
MyOrder by MyCheck will equip restaurants with an out-of-the-box, cutting-edge, online-ordering system that features point-of-sale integration, custom branding, automatic upselling, important nutrition and allergy data, and provide kitchen pipeline management to control the number of orders per slot and more.
“There are only so many seats, and only so much space, in a physical restaurant,” said Shlomit Kugler, MyCheck CEO. “To serve more customers and recoup potentially lost revenues Ð especially with demand for dine-in services dwindling Ð owners can now easily add pick-up/take-out and delivery service with MyOrder by MyCheck.
“Mobile readiness is a must today. E-commerce traffic on mobile devices is increasing daily because it is enabling consumers to make decisions on the fly. In the restaurant environment, workers are not traditionally tied to computers. Therefore, they need to do everything possible to optimize mobile efficiencies. MyOrder will enable restaurateurs to facilitate orders, make changes and engage with customers from a single location quickly and efficiently. Plus, it will dramatically improve the businesses ability to stay ahead of the game and become a leader in the market.”
With MyOrder, food-and-beverage requests can be phoned in, placed online or made using the restaurant’s mobile app. Then, orders are pushed directly to the POS, or to a printer, tablet or email. Consumers order ahead and pick up at the restaurant or, if available, the order can be delivered.
Deep integration to the restaurant’s POS means that menu items are automatically pulled from the POS. In addition, price changes can be pushed from the POS in real time. If an item is out of stock, it will be removed from the menu. If a facility can only accommodate 50 orders per hour and the queue is full, the system recommends alternative time slots.
The MyCheck MyOrder Dashboard allows restaurant management to add vital information such as allergen icons, and nutritional data that may not be contained in the POS database. The same dashboard provides critical historical information. Don’t have a POS? No problem. MyOrder offers a simple dashboard for menu maintenance and order fulfillment that works independent of a POS.
Tacking demand head on
In 2014, restaurants had a weak mobile presence; only one in eight franchised restaurant chains and one in 20 independently owned restaurants had mobile sites, according to a study by Restaurant Science. In addition, only 40 per cent had online menus. By 2015, payments through online-ordering services totaled more than $1 billion annualized, and there were no signs of the trend slowing down in 2016 and beyond, thanks to platforms like GrubHub and UberEats. But there was still room for more. According to the BI Intelligence’s 2016 Mobile Order-Ahead Report, mobile order-ahead is projected to be a $38 billion industry in the US by 2020, and is largely driven by a younger generation of foodies, namely Gen Y and Gen Z.
A May 2017 article titled “Restaurant Guide: The Online Food Ordering Revolution,” stated that “Not only do customers use their mobile devices for the actual act of ordering, they also use it to check out reviews, look at menus and view images. Restaurants that utilize online ordering are essentially placing their brands in the palm of their customer’s hand. Wherever a customer’s mobile device goes, they go. We call that valuable real estate.”
Provides branding and upselling
MyOrder by MyCheck is fully branded. Because customers trust a restaurant brand, they expect a seamless online or mobile ordering experience that blends the website and other collateral. MyOrder also supports up-selling by item or order to drive revenue; the system will suggest add-ons such as cheese, pickle or tomato to a burger, and recommend a beverage or dessert.
“For years MyCheck has been known as the hospitality industry’s leading mobile payment platform provider; today we’re so much more,” said Ms Kugler. “If you belong to a chain of 25 to 100 restaurants and you want to partner with MyCheck for nothing more than Mobile Ordering, then your wish is our command. We can have you up and running within four weeks.”
For more information on the MyOrder by MyCheck, visit www.mycheckapp.com.
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