The partnership complements Inn Style’s direct connections with OTAs, to provide faster speed-to-market to its customers Ð typically B&Bs, restaurants with rooms, luxury inns and small independent hotels.
ÒHotels increasingly want access to more channels for wider exposure of their brand, particularly the larger independents that Inn Style has begun to attract. These hotels are aw
are of the exciting, new channels on offer, and know SiteMinder likely provides them already Ð or is at the front of the queue building that connection,Ó says Adrian Melrose, CEO and Co-Founder at Inn Style.
ÒLike other hotel tech providers, we could build connections to more distribution channels, ourselves Ð or we could partner with the leading online distribution platform to provide that mature offering for us. We opted for the latter and are very excited to have this partnership with SiteMinder.Ó
The five-star Lodge on the Loch Spa Retreat in Aberdeenshire, Scotland, is the first hotel to integrate their Inn Style property management system (PMS) with SiteMinder’s platform. The property is one of the hundreds that use ÔInn Style Pro’ Ð a version for larger accommodation providers that require a more sophisticated hotel management and distribution strategy.
For the Lodge on the Loch Spa Retreat’s proprietor, Derek McCulloch, the seamless, integrated setup also means no overbookings and an opportunity to maximise revenue.
Mr McCulloch says, ÒInn Style Pro is a great solution for my hotel. Inn Style’s PMS gives me all the information I need to run my business effectively, whilst SiteMinder allows me to push rates and availability to more than 350 booking sites, ensuring maximum visibility. Distribution is simple to manage and, unlike other systems, there are no hidden fees on top of OTA bookings.Ó
SiteMinder’s director of partnerships for EMEA and the Americas, Mike Kantor, says, ÒInn Style has proven there is a desire amongst hoteliers to compete more effectively, through automation and diversified distribution. Their growth rate over the past few years is a testament to that and we are delighted to partner with them to bring this offering to the UK’s hoteliers.Ó
