Visual content curator and distributor, ICE Portal,Êhas recently partnered with Fliggy, Alibaba Group’s travel business and the largest online travel service platform in China, to provide its database of hotel visuals and metadata for distribution to Chinese travelers online.
Through this partnership, hotel groups using ICE Portal will have their visuals automatically updated on Fliggy.
ICE Portal offers a cloud-based content management system (CMS) that allows hotels and hotel groups to organize, optimize and distribute their visuals. 45,000 hotels worldwide deliver their photos, videos and 360 virtual tours to travelers via a global network of distribution channels using the Visual-ICE platform.
Fliggy is an online travel service platform that provides Chinese consumers with a range of products and services including domestic and international flight tickets, hotel bookings, vacation packages and visa applications. The platform is popular amongst Chinese consumers, with their desire for travel Ð particularly outside China Ð increasing rapidly.
ÒWe at ICE Portal believe this partnership will be mutually beneficial and open doors to new markets for both parties. We are excited to move forward and help our hotel clients reach more consumers through Fliggy,Ó said Henry Woodman, President of ICE Portal.
This partnership will serve millions of travelers in their online travel search and allow hotels to gain more visibility amongst Chinese travelers and attract new guests.
Want to keep up to date with industry news? Click here to subscribe toÊeHotelier’s dailyÊe-newsletter.
