Fiona Gillen
Vice President of Marketing
The Hotels Network

About Fiona Gillen:

Fiona Gillen heads up marketing at The Hotels Network, an innovative technology company helping 5,000+ hotels worldwide increase their direct bookings. With a marketing career spanning 20 years, the majority of which in the hospitality industry, Fiona is truly passionate about hotel tech. Today she works closely with hotel brands around the world to think creatively about hotel marketing and how to personalize the online guest experience to engage and convert website visitors.

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The Hotels Network

THN unveils direct channel advent calendar for hotel marketers

This month, The Hotels Network (THN), unveiled its inspirational Hotel Marketing Advent Calendar, meticulously designed exclusively for hoteliers. Crafted by a team of direct channel experts, this calendar delivers 24...

How to increase direct bookings through personalization with Juanjo Rodriguez

In this episode, we discuss how to use personalisation on your website to increase direct booking conversion. My guest is Juanjo Rodriguez, founder and CEO of technology company The Hotels...
CRM targeting

The Hotels Network launches CRM Targeting

A new product innovation transforms how hotel brands can tailor marketing messages on their website.
Netflix - what can hoteliers possibly learn from the megabrand’s success

Netflix – what can hoteliers possibly learn from the megabrand’s success?

There are so many key drivers of Netflix’s success but for the purpose of this exercise, let’s focus on how Netflix approaches the online user experience and how hoteliers could...