How to use forward-looking demand data in revenue management

Prior to COVID, revenue management systems primarily relied on historical data together with movement in forecasts to aid revenue management decision-making. However, with changing guest booking patterns as well as external influences such as border closures, historical data may not be the most reliable basis for revenue management in the future.

We discuss:

  1. How revenue managers and hoteliers need to adjust to the new demand landscape.
  2. What is forward-looking data?
  3. How a hotel can leverage forward-looking demand data as part of its revenue management and distribution strategy.
  4. How hoteliers can get the most out of forward-looking data in their RMS.


Michael McCartan
Chief Growth Officer

Fabian Prinz
Global Commercial Manager – Market Insight
OTA Insight

About Atomize:

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Atomize is an innovative and ambitious Revenue Management Software (RMS) provider for hoteliers and travel providers who want to do more with less. Atomize core focus lies in maximizing revenues and profitability for hotels, by automatically setting optimal rates for hotel rooms.

Atomize has quickly become a well-known RMS provider with a global footprint of customers in +40 countries, in a wide range from 40 to 1250 rooms.

By harnessing the power of big data, Atomize provides a basis that proves technology and machine-learning is a better way to achieve an edge, with its sophisticated lean revenue management software.

During 2019 Atomize was the first RMS to solve real-time price optimization which opens up huge possibilities for our customers to gain a competitive edge in their respective markets.

During 2020, Atomize gained traction among the multi-property segment, the Atomize product offering translates well to hotel groups’ new reality with fewer staff resources and the increased need for automation and enhanced profit margins. Atomize RMS shows that a modern sophisticated tech solution for bigger operations doesn’t have to be complex and expensive to operate.

OTA Insight is a cloud-based data intelligence platform for the hospitality industry. We provide hoteliers and revenue managers with a suite of revenue management solutions that empower them to make smarter revenue, distribution and marketing decisions every day.

Launched in 2012 with a mission to help the hospitality industry visualise and leverage its data in the most simple way, OTA Insight delivers a comprehensive, user-friendly revenue and distribution management tech stack to hotel partners.

With years of development and enhancement, OTA Insight equips hoteliers and revenue managers with historical, current and future-looking data to guide decision-making with complete, real-time and visually friendly datasets.

Since its beginning, OTA Insight has won numerous industry awards and grown to over 55,000 independent, local and global chain properties and management companies in 185 countries, supported by 190+ employees.

Tags: Atomize, business intelligence, Data Intelligence, OTA Insight, Revenue Management

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