DAMAC selects Atomize RMS to adopt real time dynamic pricing

DAMAC Atomize RMSAtomize continues its strong growth in UAE and Dubai by contracting with the prominent luxury real estate group, DAMAC.

DAMAC has previously never used a RMS but in recent months the commercial operations team realized that an investment in technology was needed to drive increased operational efficiency and to capture more revenue opportunities from the region’s increasingly volatile demand. The team had an extensive list of selection criteria but above all they wanted a fully automated solution that could optimize prices in real time for each room category independently in response to changing market conditions. Following extensive research Atomize’s sophisticated real-time pricing engine and its proven track record in delivering RevPAR and ADR increases led to Atomize becoming the solution of choice.

DAMAC will start by activating Atomize for their two signature properties, Paramount Hotel Dubai Business Bay with 820 keys and Paramount Hotel Dubai Midtown with 281 keys, both located in central Dubai.

“We are impressed by the intelligence behind Atomize solution and its ability to continuously evaluate live forward-facing market data and emerging demand which makes Atomize a modern RMS that can deliver optimized rates that our team can rely on. We are confident that Atomize is the solution that will help us increase efficiency and help grow our revenues,” says Najmul Khan, Group Director of Sales, Revenue & Distribution at DAMAC.

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“We are honored to partner up with an established and prominent hotel group like DAMAC. We look forward to supporting DAMAC with Atomize’s proprietary and fully automated real-time pricing engine to enable maximised profits and increased operational efficiency”, says Alexander Edström, CEO at Atomize.


The DAMAC Group is the multi-billion-dollar business conglomerate of UAE based Hussain Sajwani. The Group’s investments are divided into seven core areas; real estate, capital markets, hospitality, retail and fashion and data centres.

Some of the Group’s most notable activities include DAMAC Properties, one of the region’s largest property developers, the acquisition of the Italian fashion house, Roberto Cavalli and luxury Swiss jewellery brand de GRISOGONO, the 50-storey development DAMAC Towers Nine Elms in London and a luxury resort in the Maldives.

Today, the Group’s global footprint extends across North America, Europe, Asia, Middle East and Africa. With its vision firmly set on growth and expansion, the Group continues in its quest for diversification and business excellence.

Tags: Atomize, DAMAC Group, Dubai, Middle East, Revenue Management, RMS, UAE



Atomize offers a Lean Revenue Management Software built for hoteliers that want to do more with less.

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