Women have significant economic influence in the travel sector. Here’s a look at the benefits of better catering to female customers, the distinctions between marketing to men and women in the travel sector, and some tips on how businesses in the travel sector can better appeal to women.
Quick wins for conversions this holiday season
Quick wins to increase holiday bookings on your hotel website.
Trends in hospitality – Focus on the future of the food industry
What’s changing in the food industry? What do we have to worry about? What innovations have caught most attention? What does the future of the food industry hold for us? Find out what’s on the radar.
Do you need a degree to work in hospitality and tourism?
Although it’s not necessary to study if you want to work in hospitality and tourism, you might be slowing down your own career progress if you skip education.
Should your brand even bother with TikTok?
As a marketer, YES you should be on TikTok. As a travel brand, IT DEPENDS.
5 tips to increase hotel newsletter signups
Here are five practical ways to increase hotel newsletter sign-ups, enabling you to build quality relationships, increase patronage, and attract more guests.
Sustainability action plan for hospitality
Highlights from a research project that lays out the framework of the most realistic and implementable steps to get a hospitality sustainability action plan started from the hotelier’s perspective.
Do your financial end-of-year prep now or forever try to catch up
Now is the time to get your house in order. Review your needs, assess your resources, and communicate your game plan.
The hotel check-in process has been the same for 100 years
Here are the most common steps in the current process and how they emotionally affect the guest.
Metaverse and hospitality: What’s going on behind our backs?
Visiting a hotel and enjoying a uniquely immersive experience without ever actually physically being there? Attending an exclusive VIP event without leaving the comfort of your own home? The metaverse opens doors that we still have trouble fully conceiving, and its potential link with daily hospitality business remains a mystery for the vast majority of hoteliers.
