Frederic Gonzalo
Travel & Hospitality expert

About Frederic Gonzalo:

Frederic Gonzalo is passionate about marketing and communications, with over 25 years of experience in the travel and tourism sphere.

Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of new technologies (web, social media, mobile) with destinations, independent hotels, restaurants and attractions alike.

Before that, Frederic worked his way up the ranks at Club Med, Tremblant, VIA Rail Canada and Le Massif de Charlevoix, among other household names.

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Canada

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ARTICLES

booking travel

Which online resources lead to booking travel

Online travel agencies will often lead consumers to further research directly on suppliers’ websites: airlines, hotels, car rental, etc. So it’s important to make sure you put on your best...
How Generative AI is transforming travel marketing

How Generative AI is transforming travel marketing

Here is a closer look at how generative AI will impact travel marketing along with examples of its potential applications in hotels, destinations, restaurants, cruise companies and airlines.
5 things that keep travel marketers awake at night

5 things that keep travel marketers awake at night

As the year ends and we start looking into future projections for what’s to come in 2023 and beyond, the outlook is a mixed bag.

Should your brand even bother with TikTok?

As a marketer, YES you should be on TikTok. As a travel brand, IT DEPENDS.