We are all unique individuals, and we expect to be treated as such by our service providers, including hotels.
However, personalization & individualization are two of the biggest problems hoteliers face today. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated.
It describes alternative solutions that can deliver a truly guest-centric tech environment offering a wealth of benefits to hoteliers and customers.
This White Paper explains:
- The flaws behind the outdated email marketing processes still used
by most hotel companies
- Why target groups are outdated
- How personalization can be achieved
- How the dailypoint™ Content Bot works