Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.
While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry.
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and way to stay on top of customers’ mind. Here are 5 tactics to up your travel email marketing.
Marketers can now more efficiently bring entire direct booking campaigns to market. @revinate @Hotelchamp_com
After Mark Zuckerberg predicted its death in 2010, email defied expectations by resurfacing as a modern marketing necessity. Yes, email is back, but it isnÕt what it used to beÉ