Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.
How privacy protection is changing email marketing
While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
Email marketing: a little incentive goes a long way
By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry.
The success formula for email subject lines
Incorporate as many of these points as you can to motivate prospects to pay attention to, engage with and respond.
Back to basics: Top five email marketing best practices for hoteliers
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
Five strategies to improve your hotel marketing plan
Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
5 tactics for your travel email marketing to take flight
With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and way to stay on top of customers’ mind. Here are 5 tactics to up your travel email marketing.
Revinate partners with Hotelchamp to bridge gap between email marketing and hotel websites
Marketers can now more efficiently bring entire direct booking campaigns to market. @revinate @Hotelchamp_com
4 quick tips for better segmentation
Even the most basic segmentation strategies can help you refine your marketing, identify niche markets and better understand your guest behaviours and preferences to increase the relevancy of marketing – and boost your bottom line.
Five essential tools for the modern email marketer
After Mark Zuckerberg predicted its death in 2010, email defied expectations by resurfacing as a modern marketing necessity. Yes, email is back, but it isnÕt what it used to beÉ
