How dailypoint™ is revolutionizing guest communications.
Marketing your hotel to the digital traveller
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
A quick guide on boosting your hotel’s email click-through rate (CTR)
The email, comparatively simple compared to its flashy, younger social sibling could be the thing to unlock your burgeoning potential, and in this article, we’ll show you how to maximize its appeal.
Email ideas that turn lookers into bookers
Email marketing is one of a hotelier’s most powerful tools, but only if their emails are being opened. Hoteliers need to carefully think through what value they can offer through email, and then make sure to give the copy, design, personalization, and automation the attention they deserve.
How privacy protection is changing email marketing
While there is a future for email marketing, hoteliers need to be aware all the changes happening so that they can adjust their strategies accordingly. As privacy and control over data become the norm, first-party data is moving to the forefront.
Email marketing: a little incentive goes a long way
By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry.
The success formula for email subject lines
Incorporate as many of these points as you can to motivate prospects to pay attention to, engage with and respond.
Back to basics: Top five email marketing best practices for hoteliers
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.
Five strategies to improve your hotel marketing plan
Here is a list of five essential strategies to lay the foundations of a strong hotel marketing plan.
5 tactics for your travel email marketing to take flight
With high competition to get your travel marketing noticed online, nailing your email marketing strategy is a great alternative to paid channels and way to stay on top of customers’ mind. Here are 5 tactics to up your travel email marketing.
