Search engine marketing (SEM) and metasearch marketing are becoming more important for properties to use in order to compete against other hotels and OTAs for increased website traffic and revenue.
What is the experience economy?
You may have heard the term “experience economy” before, but what does it actually mean?
How to be successful on Instagram as a restaurant owner
Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you.
Hotelier’s quick guide to Expedia’s Search and Sort Factors update
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
Preparing your hotel for the sunset of Google’s Universal Analytics
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
How Silken Hotels and Condes Hotels increase web conversion by 31%
Complementary actions can be taken to increase conversion of your website’s additional traffic and significantly boost your direct bookings.
The future of email marketing for hotels
How dailypoint™ is revolutionizing guest communications.
Drive Direct Bookings…The Secret Sauce for your website.
At a time when hoteliers must do more with less, the challenges are especially acute in eCommerce as hotels confront major shifts in travel patterns and consumer behaviors.
Cendyn launches Hospitality Cloud for hoteliers to drive direct bookings
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
How to promote your hotel on social media during slow seasons
Social media is immediate, palpable, entertaining and a great way to showcase your property. The sooner you connect with people longing for a much-needed weekend getaway or extended vacation, the better.
