Search engine marketing (SEM) and metasearch marketing are becoming more important for properties to use in order to compete against other hotels and OTAs for increased website traffic and revenue.
Instagram is an increasingly popular social network and an excellent communication channel with an emphasis on visual sharing. Here are some tips on how to get started as a restaurant owner and make the app work for you.
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
Complementary actions can be taken to increase conversion of your website’s additional traffic and significantly boost your direct bookings.
At a time when hoteliers must do more with less, the challenges are especially acute in eCommerce as hotels confront major shifts in travel patterns and consumer behaviors.
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
Social media is immediate, palpable, entertaining and a great way to showcase your property. The sooner you connect with people longing for a much-needed weekend getaway or extended vacation, the better.