The combination cements Cendyn’s global leadership in growing the direct-booking channel and enhancing the guest experience for hotels.
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
At a time when hoteliers must do more with less, the challenges are especially acute in eCommerce as hotels confront major shifts in travel patterns and consumer behaviors.
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
A study on personalization and AI spanning 86 hotel chains from across the globe named Cendyn as top innovator.
Today’s world is built on Big Data – and the hotel business is no exception. But are today’s popular tech choices fit for purpose?