Software as a Service (SaaS) provider GuestCentric Systems, has announced a partnership with Triptease, a marketing services business which helps hotels engage with their guests and drive direct bookings.
This partnership consists of implementing a smart widget price check in the GuestCentric hotelier’s clients websites. The widget sits on hotels’ websites and shows live prices from across the web. It gives consumers the confidence they need to book direct and in turn saves hotels from paying hefty OTA commissions.
To GuestCentric, optimizing digital revenue and online distribution will continue to be a focus for hotels for the foreseeable future: We are always looking forward to develop or partner in order to provide the best possible solutions for our hotelier clients. Their success is our success”, said Pedro Colaco, CEO of GuestCentric. “I have no doubt that this incredible price check widget will drive high value bookings directly to hotels and consequently will improve revenues and booking margins.”
“We are proud to partner with a leading European booking engine like GuestCentric. At Triptease we are devoted to helping hotels increase their direct bookings. The extensive digital marketing tools offered by GuestCentric are a perfect complement to our suite of direct booking solutions. 2016 truly is the year of direct bookings and this partnership will empower GuestCentric clients to master their parity, reduce third party commissions and watch direct bookings shoot up”, said Alexandra Zubko, Co-Founder at Triptease,
Triptease´s products will give GuestCentric´s hoteliers a big advantage, not only by saving on OTA commissions, but also through a real-time data analytics platform designed to help manage disparities. Most importantly, the guests booking on hotel websites will feel reassured they are getting the best rate while saving valuable time in the booking process.
In addition to price comparison, this powerful widget will also display three benefits of booking direct to reinforce the message that direct is best! Hotels can remind guests in a crucial stage of the decision making process of the added luxuries they’ll get if they book there and then. Should OTAs undercut the direct price, the widget can apply a discount to the direct price ensuring the best rate guarantee.
All these features create a better customer experience, more people booking via the hotel website and lower OTA commissions.
