Revenue forecasting – is it relevant in a pandemic?

The global pandemic has created economic conditions in the market that we have never seen before. But is forecasting accurate or relevant today or are we starting with a blank sheet of paper? In this episode we explore the relevance a revenue forecasting through the pandemic.

In this 15 minute podcast episode, we explore:

  1. Whether a forecast is still relevant
  2. New information managers should source to assist with the accuracy of their forecasts
  3. The relevance of total revenue in forecasting today
  4. How the industry is defining new standards through this evolving situation?
  5. Advice for reopening hotels
Heidi Gempel

Guest: Heidi Gempel

HSMAI SPECIAL REPORT Crisis Communications for Hospitality Marketing Professionals

Click to play:

Check out the “Forecasting for Accommodation Providers” course, including a new section for forecasting in the COVID-19 era. The course features a full 40 minute presentation by Heidi from HSMAI ROC@Home.

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Tags: COVID-19, forecast, HGE, HSMAI, Revenue Management


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