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Changing customer buying behaviours, with Heidi Gempel of HGE International

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How is customer buying behaviour changing as a result of COVID-19? How will they continue to change and how must hoteliers and revenue managers adapt to meet these changing behaviours and new expectations?

In this 15 minute podcast episode, we explore:

  1. How COVID has changed customer behaviours how have these changes are impacting revenue management.
  2. How customer buying behaviours are impacting the customer journey.
  3. The implications for hoteliers in understanding their customers requirements, particularly through newly created revenue streams where we have no direct connection.

Guest: Heidi Gempel

HSMAI SPECIAL REPORT Crisis Communications for Hospitality Marketing Professionals

Check out the “Forecasting for Accommodation Providers” course, including a new section for forecasting in the COVID-19 era. The course features a full 40 minute presentation by Heidi from HSMAI [email protected]

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