Start off the new year on the right foot with this lesser-known hotel marketing strategy.
What Gen Z guests want in their hotel stay
Appealing to Gen Z is essential for your long-term success. But, how do you do it? How can you slightly shift your marketing strategy to go from Gen X and millennials to a younger audience wanting to see the world?
Hotel SEO: Top 3 crucial tips to help your hotel rank on Google
SEO, or search engine optimization, improves the visibility and ranking of a website on search engine results pages (SERPs) and it can be a powerful tool for booking traffic and generating leads for hotels.
The general manager’s top priority list for 2023
General managers that put more effort into the commercial work in the hotel will likely steal market share from the competition. Here are three things that are the top priorities in 2023 for hotel general managers.
Upgrading hotel PMS to cloud – Look before you leap
Migrating your PMS to the cloud could be one of the best moves your hotel groups ever makes. But, like all major projects, you need to approach with caution. Here are some valuable advice to help you avoid the biggest pitfall of all: the loss of guest profile data.
5 advances fundamentally altering commercial real estate
We will take a look at what modern advances are having an impact in this sector right now and what their impacts are.
Welcome to the Mille Club: Four Figure Luxury
The psychology of hitting four figures in the rate triggers guests to have loftier expectations where a single error can cost you a guest (and likely a high-net-worth guest) for life.
How to budget and manage Customer Acquisition Cost
The traditional P&L based on cost categories is not telling stories about what is going on in the business, nor does it help make any relevant decisions.
How consumer trends should influence your 2023 F&B programming
Every successful F&B program should take into account major dietary trends and societal shifts, rather than just allergies and intolerances.
Year end travel report – Top 10 festive trends and soaring booking confidence
Soaring travel booking confidence, emerging destinations, and the top 10 global places to travel for the festive season – as revealed in Sabre’s year-end travel report.
