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Anders Johansson
CEO
Demand Calendar

About Anders Johansson:

Anders is the CEO of Demand Calendar – a system with 100+ functions for management and the commercial team to plan, track and optimize all hotel revenue streams. With 30+ years in leading positions in hotels and restaurants, Anders started to apply revenue management in hotels in the late 1980ties and has since been successful in driving revenue in many hotels.

For the past ten years, he has worked as a consultant to create business models, visions, and brands and increase revenue streams for businesses within the hospitality industry. Anders has also, for 18 years, been teaching two 5-week courses in Strategic Revenue Management in the Hospitality Management Program at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

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Demand Calendar

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Demand Calendar

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ARTICLES

Unlock your hotel’s potential: the top 3 business intelligence myths

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Mastering hotel positioning: strategies to attract high-paying guests

By defining your UVP, understanding your ideal guests, and delivering a consistent brand experience, you can establish a strong market position that attracts the right guests—those willing to pay a…
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The shift from room-centric to guest-centric revenue management

The journey towards a guest-centric revenue management approach is multifaceted, involving a shift in strategies and a transformation in the tools and mindsets of those who implement them.
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In defense of tradition: Why hotels should resist the urge to change

The future of hospitality lies not in abandoning its roots in pursuit of novelty but in deepening its commitment to the principles that have always defined it: warmth, welcome, and…
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