Anders Johansson
Demand Calendar

About Anders Johansson:

Anders is the CEO of Demand Calendar – a system with 100+ functions for management and the commercial team to plan, track and optimize all hotel revenue streams. With 30+ years in leading positions in hotels and restaurants, Anders started to apply revenue management in hotels in the late 1980ties and has since been successful in driving revenue in many hotels.

For the past ten years, he has worked as a consultant to create business models, visions, and brands and increase revenue streams for businesses within the hospitality industry. Anders has also, for 18 years, been teaching two 5-week courses in Strategic Revenue Management in the Hospitality Management Program at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.

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Demand Calendar




revenue management

The shift from room-centric to guest-centric revenue management

The journey towards a guest-centric revenue management approach is multifaceted, involving a shift in strategies and a transformation in the tools and mindsets of those who implement them.
Why Hotels Should Resist the Urge to Change

In defense of tradition: Why hotels should resist the urge to change

The future of hospitality lies not in abandoning its roots in pursuit of novelty but in deepening its commitment to the principles that have always defined it: warmth, welcome, and...
shared vision

The challenge of aligning a hotel group towards a shared vision

Here's an in-depth look at how making your hotel's vision clear and relatable can inspire everyone, make work more meaningful, and create memorable experiences for your guests.
CEO's Blueprint for Success

Satisfy guests and align teams: the hotel CEO’s blueprint for success

Profit growth is an intricate dance between short-term guest-focused strategies and long-term team building and process refinement. Here are six tips encompass a holistic approach to increasing profits.