Achieving a 3% TRevPAR Increase in Just One Month: Pillows Hotel Reylof’s Success with Oaky’s Front Desk Upsell Automation

Oaky's Front Desk Upsell AutomationOaky, an award-winning hotel upselling software solution trusted by thousands of hotels, is excited to announce that its Front Desk Upsell automation solution has generated incredible results for Pillows Grand Hotel Reylof, one of the pioneering hotels adopting the solution. Pillows Grand Hotel Reylof’s results serve as an example of the success that hotels can unlock. They have managed to improve both their conversion rate and total revenue per available room (TRevPAR) within the first month of using Oaky’s latest solution.

Within just one month of using Oaky’s new solution, they have increased their total revenue per available room (TRevPAR) by 3%. This additional revenue generated amounts to 178 EUR per room. On top of that, the hotel also achieved an impressive upsell conversion rate of 23%.

The front office manager at Pillows Grand Hotel Reylof, Bo Beyls, praises the Front Desk Upsell automation solution for its ease of use. Aside from being intuitive, it also loads quickly, helping them to save even more time. 

“We are extremely pleased with the results we have achieved through our partnership with Oaky. Their Front Desk Upsell Automation solution has been instrumental in driving significant revenue growth for our hotels. The additional revenue of 178 EUR per room and the impressive upsell conversion rate of 23% are a testament to the effectiveness and value of Oaky’s solution. Working with Oaky has been a delightful experience, as their platform is easy to use, loads fast, and has saved us a lot of time. We are grateful for their partnership and look forward to continued success together.”

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As a Guestline hotel, Pillows Grand Hotel Reylof demonstrates its commitment to revenue optimization and guest satisfaction, the mission of Oaky. 

“We are thrilled and delighted to work with Pillows Hotel. Their commitment to delivering exceptional guest experiences aligns perfectly with Oaky’s mission to help hotels enhance guest satisfaction while optimising their revenue. Pillows Hotel’s success in achieving remarkable revenue growth with our Front Desk Upsell Automation solution is proof of their innovative approach and dedication to excellence. It has been a true pleasure collaborating with Pillows Hotel, and we look forward to continuing our partnership and supporting their continued success. 

These results demonstrate that Oaky’s Front Desk Upsell Automation solution is highly effective in driving revenue growth and optimizing hotel operations at the front desk. The strong performance of Pillows Grand Hotel Reylof validates Oaky’s value proposition and showcases the positive impact their solution can have on hotels’ financial performance and maximizing revenue opportunities at check-in. It serves as proof of Oaky’s ability to help hotels unlock additional revenue streams while, at the same time, equipping them with the tools to motivate front desk teams to upsell better and keep them happy at the workplace. 

Tags: automation, Oaky, Pillows Hotels, upsell
Marieke Wisse

Head of Marketing, Amsterdam, Netherlands


Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding.

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