HiJiffy raises €3.8M, aims to lead in the UK and expand to Germany

HiJiffy, specialist in Conversational Artificial Intelligence for hotels, raised €3.8M in funding. Further goals for the business include enhancing and strengthening its presence in the UK and expanding into the DACH region (German, Austrian, and Swiss markets).

The successful funding round will enable HiJiffy to expand its team from 30 to more than 50 employees and launch a new product that promises to revolutionise the way hotels interact with their guests.

Lead in the UK, expand into the DACH region

“Having the United Kingdom, France, Portugal and Spain as our main markets, we currently have over 1,800 hotels in more than 50 countries,” explains Tiago Araújo, CEO of HiJiffy.

The company currently aims to reinforce its investment in the British markets with the goal of becoming the main local reference for the digitisation and automation of hotels’ interactions with their guests.

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“The steep growth of HiJiffy in the UK, where we have been actively present since 2021, working with names like Macdonald Hotels & Resorts or Exclusive, reinforces our confidence to continue expanding our local structures and developing specific solutions for British hoteliers. In the coming months, we will enhance our efforts to assure market leadership.”

In line with the strategy to establish itself as the leading provider of conversational Artificial Intelligence for hotels in Europe, HiJiffy is committed to making a strong entry into the German, Swiss and Austrian markets.

To support its growth, HiJiffy plans to hire 20 professionals by the end of the year. There are several open vacancies in the areas of Product, Sales, Marketing, Customer Support and Human Resources.

Robust support to accelerate growth

The funding round, led by Caixa Capital, elevates the amount of investment already raised by the company to €6.2M. Caixa Capital was joined by Lince Capital and Portugal Ventures, which had already invested in HiJiffy in 2020.

In addition to the €2.5M invested by the venture capital companies, €1.3M was granted by the European Commission through the Recovery and Resilience Plan (RRP) within the scope of the “Accelerate and Transform Tourism” agenda, a project composed by 30 leading companies in the tourism sector in Portugal.

Reflecting innovation and growth in brand evolution

HiJiffy also marked this significant milestone by introducing its brand transformation, which has remained unchanged since its creation in 2016.

“This brand refresh was inevitable to take HiJiffy to the next level. Combining our innovative DNA with a premium brand, we will be able to differentiate ourselves even more, an essential factor to ensure that we continue to achieve annual growth above 100%,” concludes Tiago Araújo.

Tags: Artificial Intelligence, Conversational AI, HiJiffy


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