Revinate and NAVIS join forces

Revinate, a leader in hospitality guest platform software, announced it will join forces with NAVIS, a leading direct booking platform for the hospitality industry. Together, the companies will form one of the largest and most innovative providers of direct revenue-generating solutions in the industry. The combined company will be called Revinate.

Revinate’s mission is to deliver hoteliers scalable direct revenue and profits from data-driven solutions that cultivate deeper relationships with guests.

NAVIS’ Direct Booking Platform helps capture, convert and retain guests with strategies and services that maximize direct booking revenue.

By integrating Revinate’s unique marketing capabilities and guest data platform with NAVIS’ robust reservation sales suite, the combined company will create an unmatched end-to-end guest platform solution to scale profits for the hospitality industry. As a combined company, Revinate will now be able to expand its capabilities to serve over 300K+ hotels. This combination further enables Revinate to maximize the lifetime value of each guest through personalized and targeted campaigns throughout the guest journey.

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“I am very excited to announce the acquisition of such a complimentary business as NAVIS. Together, we expand our data-driven guest platform that enables hoteliers to generate scalable direct revenue and profits through end-to-end guest life cycle interactions that cover the complete guest journey,” said Marc Heyneker, who is the current CEO of Revinate and will become the CEO of the combined company.

NAVIS CEO Kyle Buehner will be retiring from the business, transitioning responsibility to Revinate CEO Marc Heyneker. Kyle stated, “By joining forces, NAVIS and Revinate will become a true hospitality tech powerhouse uniquely positioned to help hoteliers drive high ROI and increased profits from the combined solution,” “The culture, care for customers, and values at Revinate are almost identical to NAVIS, so I am confident this will bring growth and new opportunities for our employees and our customers.”

Lance Fenton, Partner at Serent Capital, stated, “NAVIS and Revinate are two platforms that provide a tremendous amount of value to their customers.  By tightly integrating Revinate’s leading guest data platform with NAVIS’ leading voice channel conversion platform, we see the opportunity to bring exceptional direct booking performance to the hospitality industry.”

Renee Herron, Director of Marketing at Noble House Hotels and current customer of Revinate, stated, “Revinate has changed how we approach our direct channel. We have lots of systems and stakeholders to aggregate in order to be effective. It’s key that our data is accessible and that we can understand our performance. Without that, we can’t grow. Revinate has made all of this possible.”

“NAVIS makes sure we maximize our revenue.” said Dan Tester, VP of Business Development at Granite Peak Management. “With the NAVIS coaching and reporting software, people are held accountable, and we can understand where we can improve as a team.”

“Revinate empowers our small marketing team by saving us time so we can do so much more than we could otherwise. I think our $100M+ in revenue with Revinate speaks for itself.” – Serena Bethle, Database Marketing Manager at Brittain Resorts and Hotels.

NAVIS and Revinate are both award-winning platforms with high customer satisfaction scores. As a combined company, Revinate will continue to focus on delivering innovative and market-leading direct revenue and profit-generating solutions to the hospitality industry.

Revinate’s current investor and partner, Serent Capital, has sponsored this transformative acquisition.  Baird acted as exclusive financial advisor to Revinate in this transaction.

About Revinate

Revinate is a global leader in guest data management and intelligence, cultivating deeper guest experience. Founded in 2009, Revinate counts tens of thousands of the world’s leading hotels as customers and has won numerous awards for its software as a service (SaaS) solution, including 2018, 2019 and 2020 Top Rated Email Marketing and CRM Product by Hotel Tech Report. For more information, visit

Tags: CRM, direct booking, NAVIS, Navis CRM, Revenue Management, Revinate, software


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