We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.
- What exactly is the paradox of hotel marketing.
- The importance of marketing in today’s competitive industry
- How to communicate the quality of your service through your marketing channels.
- What a good hotel website looks like in order to drive direct bookings.
- Do you need to invest heavily in marketing and hire a top-tier agency to compete?
About Text Spot On:
Bärbel is a former hotelier and a digital marketer – on a mission to transform the way hoteliers look at marketing. Her mantra: A good hotel experience has much more value to your guest than a location and a room.
With Text Spot On, she helps hotels put into words what differentiates them from everybody else – a vivid picture of a unique hotel experience that attracts ideal guests and direct bookings.
And with high occupancies and healthy ADRs, hoteliers can finally strike a better life/work balance!