The paradox of hotel marketing - Insights
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The paradox of hotel marketing

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We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.

We discuss:

  • What exactly is the paradox of hotel marketing.
  • The importance of marketing in today’s competitive industry
  • How to communicate the quality of your service through your marketing channels.
  • What a good hotel website looks like in order to drive direct bookings.
  • Do you need to invest heavily in marketing and hire a top-tier agency to compete?

Bärbel Pfeiffer
Digital Marketer
Text Spot On

Download “The Success Formula for Direct Bookings”

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About Text Spot On:

Bärbel is a former hotelier and a digital marketer – on a mission to transform the way hoteliers look at marketing. Her mantra: A good hotel experience has much more value to your guest than a location and a room.

 

With Text Spot On, she helps hotels put into words what differentiates them from everybody else – a vivid picture of a unique hotel experience that attracts ideal guests and direct bookings.

 

And with high occupancies and healthy ADRs, hoteliers can finally strike a better life/work balance!

www.textspoton.com

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