For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
Superhero powers – The secret to transforming your hotel website
It’s important to be strategic with your tactics. When you do, you will increase your website’s visitor engagement and ultimately drive much more revenue and bookings.
Marketing your hotel to the digital traveller
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
The paradox of hotel marketing
We say we are in the hospitality industry. We say we care about service, but our conversations spin around investing, real estate and interior design.
Beauty signifies quality: why your hotel’s website must be attractive
A study by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University reveals important insights into how hotel managers can use visually attractive images to stimulate positive perceptions of quality and thus increase bookings.
Radisson launches new multi-brand global website
Radisson launches new multi-brand website and Radisson Hotels app.
7 hotel website designs trends
Your hotel’s website must be a fine balance of splendid visuals, razor-sharp e-commerce and the latest technology. It needs to act as an effective booking tool, while bringing your brand to life.
Is your hotel website accessible to those with special needs?
The U.S. authorities have recently set a new mandate to fine business-to-consumer sites that fail to meet certain levels of criteria, so this is not a topic that can be brushed aside, especially if you have a brand.com within your control and are not reliant on a major flag’s banner.
Tips to make your hotel more personable online
You need to put a face behind your hotel. You need to exhibit that you aren’t just some anonymous team, but that there is a person, or people, behind the company.
The hotelier’s “cheat sheet” for being mobile friendly
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. Luckily, this process is not rocket science.
