For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
It’s important to be strategic with your tactics. When you do, you will increase your website’s visitor engagement and ultimately drive much more revenue and bookings.
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
A study by the School of Hotel and Tourism Management at The Hong Kong Polytechnic University reveals important insights into how hotel managers can use visually attractive images to stimulate positive perceptions of quality and thus increase bookings.
The U.S. authorities have recently set a new mandate to fine business-to-consumer sites that fail to meet certain levels of criteria, so this is not a topic that can be brushed aside, especially if you have a brand.com within your control and are not reliant on a major flag’s banner.
In 2017, more people are searching the web on their phones than on a desktop computer, and are five times more likely to leave a website if it isn’t mobile-friendly. Luckily, this process is not rocket science.