A new era of consumer privacy protection has begun and Apple is leading the charge by giving users even more control over how their data is shared.
Apple’s new privacy changes, along with the end of third-party cookies, will shape the future of email marketing in the hospitality industry. Hoteliers need to be aware of what is happening so they can adjust their strategies accordingly.
Nicki Graham, Vice President of Marketing at Cendyn, and Robert Schimmel, Vice President of Product Management at Cendyn, detailed the impact of these privacy changes and how hotels can prepare for the challenges ahead so they can get back to the core of hospitality — creating meaningful relationships with their guests.
This is an audio recording of the webinar, in which we discuss:
• What’s next for email marketing following Apple’s Privacy update
• The Apple Privacy changes your hotel needs to know about right now
• How privacy protection is changing email marketing
The essential email marketing handbook for hoteliers is now available for download.
Discover everything you need to know about Apple’s Mail Privacy Protection features, and how to adjust your email performance metrics in response.
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit cendyn.com.