Beyond marketing: How to use CRM at line level to drive revenue

Michael Bennett, Senior Vice President, Global Marketing of Cendyn discusses ways AI is improving guest data so that operations staff can better interact with guests and improve personalisation, loyalty and  ancillary upsell.


* How guest data can drive revenue
* How to leverage profile data in operations
* How to deliver a personalised experience at the front desk
* How Artificial Intelligence (AI) will impact CRM

About Cendyn

Cendyn’s 20-year head start in hospitality technology means we know how to power your marketing, group sales and event profitability.

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We understand your needs because we’ve sat on your side of the table. We offer the most complete suite of solutions in the hospitality industry, so we know how to get you where you want to go.

Find out why 30,000 premier hotels in 143 countries rely on us for their success, and why we have a 98% client retention rate.


Tags: Artificial Intelligence, CRM, Front Desk, Guest data, HITEC, HITEC 2019, insights, line level, profile data


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