Expedia Group today announced a major expansion of its B2B technology platform, launching new APIs and advertising innovations designed to power partner growth and unlock smarter traveller engagement. The company is also extending its reach with new GenAI-powered discovery experiences, starting with Expedia® Trip Matching, a first-of-its-kind feature that turns reels on Instagram into personalised travel recommendations. Additionally, with the latest release of its new end-to-end AI Agent on Hotels.com®, and integration with OpenAI Operator and Microsoft Copilot Actions, Expedia Group is making trip planning more intuitive and accessible — meeting travellers across every touchpoint. These latest innovations were shared during Expedia Group’s flagship
EXPLORE™ event.
“As the leading B2B travel platform, Expedia Group is investing to help partners grow faster and serve travellers better,” said Ariane Gorin, CEO of Expedia Group. “With our new APIs, as well as expanded tools in Expedia Group Advertising, we’re giving partners the technology, reach, and intelligence they need to compete at scale. At the same time, we’re harnessing the power of GenAI to transform how travellers discover, plan, and book their
next trip.”
Connect Smarter with B2B APIs: Expedia Group is scaling its leading B2B egment, Private Label Solutions, by piloting a new generation of APIs that lets partners — including some of the world’s largest brands — unlock the power of travel packages. Fueled by AI, automation, and continuous innovation, the new APIs will drive deeper customer engagement, stronger loyalty, and new revenue streams. New APIs include:
- Car API: Access inventory from more than 110 brands across 190 countries and territories, including exclusives from 43 providers.
- Activities API: Offer more than 170,000 unforgettable bookable experiences worldwide.
- Insurance API: Testing first on Expedia TAAP, our travel agent booking platform, partners will be able to offer trip protection in the booking path.
- Air API: Will soon enable seamless integration of air travel with lodging and car rentals, for an all-in-one booking experience.
“Private Label Solutions continues to deliver record-breaking growth because partners trust our technology to power their travel ambitions,” said Alfonso Paredes, President of Private Label Solutions at Expedia Group. “We’ve built the largest connected B2B travel network in the world, and it’s the strength of those connections that drive real results. Our newly announced APIs take that even further, making it easier for partners to access more supply and leverage our intelligence. We delivered more than 135 million room nights globally in 2024 and we’re just getting started.”
B2B partners can now also access Expedia Group Advertising’s Sponsored Listings solution, creating new revenue streams for them and providing hotel-advertising partners with access to new audiences.
Reduce Costs With the Reservation Management API: As automation optimises supply operations, Expedia Group empowers hoteliers to focus on high-impact operations through Connectivity partners. This new solution aims to significantly reduce the estimated 8 million hours and $120 million in annual operational costs that partners currently spend servicing manual workflows.
Expedia Group’s new Reservation Management API provides 15 new features to streamline hotel operations. Built with GraphQL for enhanced performance and simplified development, this API enables hotel partners to manage bookings, management, data recovery, streamline payments, and elevate the traveller experience – all within their own software systems.
Real-time issue resolution boosts operational autonomy, advancing Expedia Group’s vision of Autonomous Supply, dedicated to delivering a more efficient, tech-enabled industry operating model.
Redefine Discovery with GenAI: Expedia Group is harnessing the power of GenAI to reimagine how travellers discover, shop, plan and service trips — shifting the journey from traditional channels to more immersive, personalised experiences through chat, agents, creators, and short-form video.
Through Expedia Trip Matching, launching in early June on Instagram, travellers can share any publicly available travel-related reel — whether from content creators they follow or trending reels — directly with Expedia and receive customised itineraries, destination ideas, and travel tips based on the reel. Powered by AI, this new experience transforms inspiration into real-world travel plans, making it easier than ever to book travel directly from Instagram. Expedia Trip Matching is now open for beta access by visiting Expedia.com/tripmatching.
