Expedia Group is celebrating Global Travel Advisor Day by bringing together Expedia Travel Agent Affiliate Program (TAAP) partners across key global markets to recognise the essential role travel advisors play in helping travellers plan, personalise and navigate travel with confidence.
Observed annually, Global Travel Advisor Day honours the expertise and dedication of travel advisors worldwide. This year’s celebration coincides with Expedia Group’s 30th anniversary, spotlighting three decades of collaboration with the advisor community and the continued evolution of Expedia TAAP as a trusted partner supporting advisor success.
To mark the occasion, Expedia Group is hosting local partner appreciation events across key markets, including the United States, Mexico, Brazil, Germany, Italy, Singapore, China, Japan, South Korea, Vietnam, Malaysia, Thailand and India. These include a mix of in‑person and virtual touchpoints – such as hosted meals, informal meet‑ups and online sessions – designed to celebrate travel advisors, foster connection between Expedia TAAP and its partners, and recognise advisors’ lasting impact on travellers and the wider travel industry.
Over the past three decades, travel advisors have continued to adapt alongside a rapidly changing industry – embracing new technologies while remaining a trusted, human guide during moments of complexity and change.
‘Service always wins. We didn’t fight the change. We made it our friend and worked with it’, said Robyn Davies, Expedia TAAP partner and travel advisor at WOW! Travel in Melbourne, with nearly five decades of industry experience.
‘Global Travel Advisor Day is about celebrating the advisors who make travel better for millions of people every day’, said Robin Lawther, Vice President of Expedia TAAP and Business Development. ‘Their expertise, resilience and dedication continue to shape how people experience the world. We’re proud to honour them not just today, but throughout the year, by serving as a trusted partner and empowering them to grow their business’.
How Expedia TAAP supports travel advisor success year-round
Built specifically for travel advisors and agencies, Expedia TAAP is now used by more than 200,000 travel advisors worldwide. On Global Travel Advisor Day – and every day – Expedia TAAP celebrates the advisors it serves and the critical role they play across the travel ecosystem.
Expedia TAAP focuses on introducing capabilities that help advisors work faster, stay focused on client needs and grow their businesses – from resolving common queries more quickly through AI, to improving cash-flow flexibility with deferred payments, and enabling advisors to boost earnings by adding their own agency service charge or earning rewards points when making a booking.
This focus on advisor success is reflected in Expedia TAAP’s global Net Promoter Score – a measure of advisor satisfaction and loyalty – which has increased by more than 750% over the past three years, reaching 51 in 2025. Building on this momentum, Expedia TAAP’s 2026 priorities will further streamline agency operations through enhanced reporting and administrative tools for managers, along with new features designed to simplify booking tracking and reconciliation – reducing operational friction and helping agencies scale more efficiently.
Together, these investments reflect Expedia TAAP’s commitment to supporting advisor success year-round – combining technology, insight and partnership in a rapidly evolving, increasingly AI‑enabled travel landscape where travellers continue to value trusted human expertise.
As part of this commitment, Expedia TAAP is also offering a ‘Sunshine Sale’ for travel advisors and their clients, featuring at least 25% off thousands of hotels worldwide. The sale runs through 25 May 2026 and is valid for travel dates through 31 October 2026.
