Cvent launches dedicated tool to prove and improve trade show ROI - Insights
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Cvent launches dedicated tool to prove and improve trade show ROI

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Cvent Introduces Universal Appointments Enabling Organizations to Prove and Improve Trade Show Impact and ROI
Cvent Introduces Universal Appointments Enabling Organizations to Prove and Improve Trade Show Impact and ROI

Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new trade show-focused appointment solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend.

With digital efforts making up the majority of an organization’s multichannel budgets, trade show investments come under greater executive scrutiny, making visibility into the overall value of an events program that much more important.

By tracking what net new pipeline was built or influenced through appointments made onsite, trade show managers and marketers can report back to key stakeholders on the sales opportunities created, and as a result, better quantify event ROI.

“For trade show managers who are responsible for all aspects of the event process, their primary tools are still spreadsheets or individual trade show meeting portals,” said Patrick Smith, Chief Marketing Officer at Cvent. “When using these disparate tools, information gathered onsite is either lost or lives in silos within an organization, which does little to help drive sales and also impedes sales teams from following up with trade show leads quickly and efficiently.”

Universal Appointments gives trade show managers the ability to pre-book sales and executive meetings, prepare stakeholders for crucial one-on-one conversations, and deliver deeper insights into how many meetings were held onsite. Universal Appointments is a key offering in Cvent’s trade show solutions portfolio and offers trade show managers the tools they need to reduce no-shows and maximize time with customers and prospects.

Universal Appointments addresses the key pain points of trade show managers by allowing users to:

  • Pre-book meetings with customers and prospects
  • Effectively manage schedules for sales staff and executives onsite at trade show booths
  • Better prepare sales staff and executives for critical prospect conversations by providing important pre-booking details to all stakeholders
  • Reduce the number of customer and prospect no-shows, maximizing time allocated to face-to-face interactions with customers and prospects
  • Report on net new or influenced pipeline resulting from trade show interactions

Universal Appointments is currently available to all Cvent customers.

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