Cogwheel Marketing & Analytics

We identify the gaps where brand marketing stops and hotel marketing begins.

About Cogwheel Marketing & Analytics:

Cogwheel Marketing™️ is a full service digital marketing agency specializing in branded hotels, first leveraging brand systems then coupling that with supplemental strategies to maximize total online presence. Their reporting and business intelligence tool, Cogwheel Analytics, aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence. Our defined processes ensure the best positioning for your hotel against the competitive set and against other hotels of the same brand. Let us work with your sales and revenue management teams to identify and close the gaps and target your ideal guests.

BEST FOR:

- Marriott Hotels
- Hyatt Hotels
- IHG Hotels
- Hilton Hotels
- Above Property Marketing Teams
- Commercial Strategy Teams

Contact Details:

Company: Cogwheel Marketing

Location: Grand Junction, CO

Founded: 2018

Website: https://cogwheelmarketing.com/

FEATURES

  • Full Service Marketing Agency
  • Cogwheel Analytics

DEPLOYMENT

Desktop

SUPPORT

Email, Phone

TRAINING

In Person, Live Online, Webinars, Documentation, Videos

ARTICLES

Cogwheel Marketing & Analytics

Creating hotel marketing budgets that drive results: A strategic guide

At the HSMAI Commercial Strategy Conference on June 17, Stephanie Smith of Cogwheel tried to change mindsets about how backwards most hotel marketing
Cogwheel Marketing & Analytics

Hotel Marketing is like dating—Here’s how to choose the right matchmaker

Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests.
Cogwheel Marketing & Analytics

The Hidden Power of Dark Social in Hotel Marketing

If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and CRM data — you’re only seeing part of the picture.
Cogwheel Marketing & Analytics

Glow up your spa’s marketing strategy

Establishing a strong online presence is crucial for the success of any spa. Stephanie Smith, CEO of Cogwheel Marketing & Analytics, during the 2025 iSPA Conference

AUTHORS

Stephanie Smith
Ira Vouk
CEO

VIDEOS

Hotel Digital Marketing: Is Data Helping You Ask the Right Questions?

Learn more: