Here’s what hotels can do to rapidly scale their total guest engagement so that management can better decide what projects have the best near-term and long-term ROI from the guests’ perspective.
Risk-adjusted returns for hotels – how do you measure them?
Too often, the quantification of risk is left to hunch, intuition and gut feel or at best a “sensitivity analysis” or a “best-case. worst-case” analysis. Without a probabilistic estimate of risk, the estimate of a risk-adjusted return is problematic.
Demonstrating the ROI of corporate eLearning
Need to show your business the ROI of investing in an eLearning solution so they can up their staff training game? Arm yourself with the right info and demonstrate the value of online learning.
It is time for hotel marketers to evolve past ROI
By no means should you stop quoting your hotel campaign ROI – just know that this is only part of the story. Align your goals with total hotel goals and you will get much stronger buy-in from all of the team members setting strategy.
What hotel owners need to know about ROI projects
Here are the critical areas hotel owners need to know about ROI projects. After evaluating the various aspects of a potential investment, management can calculate the guaranteed return and move forward with the undertaking.
HSMAI Sales & Marketing Think Tank summary
Hospitality leaders within sales and marketing discussed what changes does your company need to make to be profitable.
Cvent launches dedicated tool to prove and improve trade show ROI
Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend.
Six must-ask questions to consider before buying a PMS
Your property management system forms the administrative heart of your hotel, which means choosing the right one is essential.
Evaluation metrics that will boost the ROI on your propertyÕs outreach
One of the most difficult things about using PR in your hotelÕs marketing strategy is properly evaluating and proving the ROI on your outreach.
Tips to improve your ROI at industry conferences and events
Industry conferences are an excellent way to meet potential clients face-to-face to create potential sales relationships, that could convert more quickly than establishing relationships through email and phone interactions alone. But with the endless list of hospitality industry conferences and events happening every year, how can you earn the most ROI from each event?
