All companies should have an employee referral program, especially because we’re currently experiencing the Great Resignation. It can be challenging to see top talent acquisition right now, so you might need to reassess how you’re marketing your job ads.
Think about your company culture and how you can attract similar people to the company by leveraging your current employees. While they might have highly skilled friends and would fit in with the company culture with ease, it’s an easy win for all around.
Here are 10 employee referral program tips to help you get started.
1. Get hiring managers on board
You’ll need to get the managers on board who will be going through the hiring process. Getting them on board will help you build trust and encouragement to gain more referrals from employees.
2. Effective hiring process
Need to fill a role quickly? If you’ve not had much luck advertising a role on multiple job sites, it’s worth staying closer to home. The easiest way to hire qualified candidates is by having an effective employee referral program in place.
Hiring referrals from existing employees will help determine if their friends or family will also be a good fit. We recommend keeping track of existing employees who send good candidates your way, so you know who to ask if and when needed. But, as long as you identify what makes a good candidate and what skills they need to possess, you can find new hires without doing too much work.
3. Save time
Save time on the recruitment & selection process by having a new employee referral program or updating your existing one. The hiring manager will save plenty of time selling the position to the candidate as the referrer will explain it to them before they apply.
4. And money
One of the most expensive ways to recruit is using external sources to help you find the best talent. You can minimize this expenditure simply by utilizing existing employees first before you think about having to spend money on a recruiter or advertising job sites.
5. Boost team morale
Boost team morale by helping your existing employees feel like they are proactively contributing to the hiring process. Put trust in your employees, which will help you build a successful employee referral program when referring candidates of high-quality talent. This will help you keep employee retention up when your employees feel valued and respected.
When you’ve built a successful employee referral program, the CEO will actively talk about it during internal talks or speeches to encourage more employee referrals.
6. Reward employees
It helps to include an incentive in your employee referral programs. Think about how you can measure and reward managers and employees when they’ve referred candidates. You might like to offer a referral bonus which could be anything from cash payment, more time off, or even a night’s accommodation to spend the weekend away near their home.
Be careful with how you market the referral bonus, as you’ll want to reach out to employees who are likely to know people with the skills you’re looking for. You might like to think about the employee’s location and whether it’s an important factor, their role in the business, and social skills.
7. Increase brand image
When you’ve built successful employee referral programs, you’ll be able to increase your brand image easily. This powerful tool can help you promote your brand by attracting top talent during the recruitment and selection process.
8. Continue to improve the process
By creating an employee referral program, you’ll be able to continue to track and improve the process as time goes on. This will help hiring managers go through the referral process with ease when they can keep track of existing employees who have successfully referred new hires. You might like to try split testing to see if there are any differences with your referral program.
9. Utilize social media
Job seekers are always actively looking for new opportunities via social media. If your company doesn’t have its own recruitment social media channels, use the company channels to engage with team members to let them know when you’re actively looking for new hires.
You might like to praise existing employees who have referred candidates successfully across your social media channels to give them an extra morale boost! When looking for referred candidates, make sure they know the employee and aren’t someone they have never met on social media.
10. Education is key
Your employees might have some great friends or family they know would fit in with the company culture with ease; you’ll need to teach your employees how to approach them best if they are already in another role at another company.
While the employee only needs to get the potential candidate to consider moving jobs, they need to understand the process to help someone make that decision. Factors such as salaries, work flexibility, time off, career progression, and company culture will come into play when talking to employee referrals.