IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that Iconic Hotels by Geocon has adopted IDeaS G3 Revenue Management System (RMS) across five of its Australian-based properties to automate daily pricing tasks and drive Average Daily Rate (ADR) performance.
Following a period of organisational growth, Iconic Hotels faced complex revenue management issues that relied heavily on manual intervention. These inefficient processes were prone to errors, potentially impacting the hotel group’s profitability. Iconic hotels urgently needed to upgrade their systems to stay competitive and match rival properties’ pricing activities.
“Data analysis, its interpretation, and decision implementation directly impact our hotels’ ability to generate revenue. Iconic Hotels required an automated solution that matched our competitors’ systems and processes, ensuring that we were pricing ourselves correctly in the market and not leaving money on the table,” said Rudy Kalele, director of revenue, distribution, and central reservations for Iconic Hotels.
“In this context, we were particularly interested in IDeaS G3 RMS because not only does it generate prices that adapt to market changes, but it also considers the competitive landscape and a guest’s willingness to pay.”
After an extensive market audit and an in-depth trial of various RMS on the market, Iconic Hotels selected IDeaS G3 RMS based on system performance and usability.
“IDeaS G3 RMS stands out for its flexibility in adapting to market deviations, allowing us to align with current conditions. Additionally, the system’s ongoing optimisation provided by the RMS ensures accurate rate decisions and forecasts that closely align to the final monthly numbers, which supports ongoing operational and business planning,” said Kalele.
IDeaS G3 RMS features interactive dashboards and reporting tools that provide Iconic Hotels with an accurate picture of property performance and market demand, helping to identify new revenue opportunities.
Since working with IDeaS, Iconic Hotels has experienced increased ADR performance across all five properties using the system and increased sales from higher-tiered and more profitable room categories.
By automating daily revenue management tasks, key staff members can focus on higher-value operational and strategic activities.
“IDeaS is excited to work with Iconic Hotels in Australia to automate its revenue management process and enhance its pricing strategies. With IDeaS G3 RMS, Iconic Hotels by Geocon has automated daily revenue management processes. It now makes pricing decisions with a comprehensive understanding of its competitors’ positions, facilitating optimal pricing for its rooms and ancillary services. This supports ongoing revenue growth for the hotel group,” said Jurgen Ortelee, managing director of APAC, IDeaS.
