Massimiliano Terzulli
Revenue Management Strategist
Franco Grasso
About Massimiliano Terzulli:
Massimiliano Terzulli is Revenue Management Strategist and International Business Developer for Revenue Team by Franco Grasso. He’s helped hundreds of hospitality businesses achieve 20%+ yearly revenue growth in competitive business markets. With a decade of prior experience as hotelier, he’s managed every hotel sales aspect as well as front and back-office operations. From 3 and 4-star hotels to luxury resorts like Relais&Chateaux and Carnival cruise lines, he consistently excelled at controlling costs, ensuring quality and reputation, and maximizing profitability.
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Italy
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ARTICLES
Hoteliers discover “Hidden Business” with this coordinated approach
Managing a profitable hotel is akin to a theatrical production. The hotel staff serve as stagehands and performers while the guests are the audience. Every successful stage production requires cooperation…
These Revenue Management Misconceptions Cost Hotels Big Profits
The most successful hotels know their profitability is won or lost on dozens of strategic decisions throughout the property. It’s not trimming costs, fixed pricing models, or resisting change; rather,…
Master Revenue Management and Boost Brand Reputation at the Same Time
Brand positioning drives bookings. When it’s well-integrated with revenue management, it boosts hotel profitability. The brand reputation takes up valuable mental space within the customer’s mind.
5 revenue management tips for Beach, City, Mountain, or Countryside Hotels
As a hotelier, you know your hotel faces unique revenue management challenges. Your location, primary types of travelers, and the season of the year all play into profitable pricing strategies.