In this Webinar, we explore the actions required to capture direct business through owned, earned and paid media, with actionable insights and key takeaways.
STAAH reveals top online booking channels for 2022
STAAH unveiled the list of distribution channels that brought the highest booking revenue to hotels in 2022.
Exceeding guest expectations in a contactless world
We speak with Moritz von Petersdorff–Campen about how hoteliers can take back guest relationships from OTA’s.
AirTrip International signs multi-year agreement with Sabre
New agreement will enable the online travel agent (OTA), which is rapidly growing in the Japanese market, to capitalize on Sabre’s advanced shopping algorithms and rich content.
How hotels can skip OTA pre-authorizations and go direct
Many hoteliers don’t fully understand the importance of pre-authorizations in their overall revenue management strategy, here’s what you need to know.
Hotelier’s quick guide to Expedia’s Search and Sort Factors update
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
Trip.com among top 10 most downloaded OTA apps for H1 2022
Trip.com, has been named the 10th most downloaded OTA app globally in the first half of 2022 by leading app analysis firm Apptopia.
Consumer confusion over best hotel rate
Consumers in the UK’s perception of where to find the best rate has become more confused over the pandemic.
Marketing your hotel to the digital traveller
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
Google represents ongoing threat to OTA’s
COVID-19 had a serious impact on OTAs, with the OTA market value decreasing by a gruesome 60.4% YoY in 2020.
