With these two ugly facts and a public relations campaign, the hotel and airline industry could turn the OTA world on its head, quite literally.
While it doesn’t take a genius to gather that direct bookings are hands down the better of the two, OTAs do give hotels the advantage of being more visible than they can ever be on their own!
Hesitant about letting guests bid for the price of their room? We dispel some of the myths that hold hoteliers back from tapping into this potential revenue stream.
Setting the right price to sell your hotel rooms is like a never-ending roller-coaster, but there are new techniques to set the best price without endangering the image of your hotel or your ranking on the OTA market.
A new report by SiteMinder has found that Google, TripAdvisor and hotel websites are considered by hoteliers to be the three most equally-effective ways to drive direct bookings in 2018, surpassing social media advertising and OTAs. @SiteMinder_News