OTA Archives - Insights
Insights

Marketing your hotel to the digital traveller

Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.

Marketing your hotel to the digital traveller
Insights

As international travel surges you need to maximize OTA visibility

To understand why content is a leading determinant for hotel selections in this post-pandemic environment, we look at how dramatically customer behavior and hotel operations have changed since March 2020, and then shed some light on the forces that will drive revenues from international arrivals in the next few business cycles.

OTA visibility
Insights

What’s next for hotel online bookings?

The online booking landscape has drastically evolved during the pandemic, with the OTA monopoly weakened. What will hotel digital distribution look like in the future and what should hoteliers do to thrive in this new environment?

hotel online bookings
Insights

The five changes expected in the hotel industry

The landscape continues to change rapidly and while no one can say with any degree of certainty where everything will land, we are starting to see the shape of things to come. Here are changes that the new normal is likely to bring forward in the hotel industry for owners and operators.

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