Online travel agencies will often lead consumers to further research directly on suppliers’ websites: airlines, hotels, car rental, etc. So it’s important to make sure you put on your best face on OTA sites, not just on your own website.
In this White Paper, we take a look at the wider tech stack and examine why, it is, in many cases, ineffective in enabling hotels to access the power of Big Data and in turn, compete successfully against Online Travel Agents (OTAs). We start with the archetypal problem of multiple guest profiles within the IT stack and why this will inevitably lead to a digital dead end for hotels.
STAAH unveiled the list of distribution channels that brought the highest booking revenue to hotels in 2022.
We speak with Moritz von Petersdorff–Campen about how hoteliers can take back guest relationships from OTA’s.
New agreement will enable the online travel agent (OTA), which is rapidly growing in the Japanese market, to capitalize on Sabre’s advanced shopping algorithms and rich content.
Many hoteliers don’t fully understand the importance of pre-authorizations in their overall revenue management strategy, here’s what you need to know.
Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
Trip.com, has been named the 10th most downloaded OTA app globally in the first half of 2022 by leading app analysis firm Apptopia.