Balancing OTAs and direct bookings requires a strategic approach that leverages the strengths of both channels.
Hotels under pressure to respond as OTA competition for guests lead gen explodes
The race to bring guests into loyalty programs and win greater influence over how and where they shop for travel, possibly for the rest of their lives, is becoming much more intense. Personalization and ownership of the guest profile are top of the agenda for the OTA and hotel operators alike.
Top 10 online booking channels for 2023 revealed
Explore the insights and strategies that can supercharge your online presence and drive more bookings to your property.
Which online resources lead to booking travel
Online travel agencies will often lead consumers to further research directly on suppliers’ websites: airlines, hotels, car rental, etc. So it’s important to make sure you put on your best face on OTA sites, not just on your own website.
How to leverage Big Data and outshine the OTAs
In this White Paper, we take a look at the wider tech stack and examine why, it is, in many cases, ineffective in enabling hotels to access the power of Big Data and in turn, compete successfully against Online Travel Agents (OTAs). We start with the archetypal problem of multiple guest profiles within the IT stack and why this will inevitably lead to a digital dead end for hotels.
Booking.com best practice guide for hoteliers
Here’s a closer look at the peculiarities, best practices, and other aspects of booking.com and a brief guide to help you set up in the best possible way.
[New Webinar] Capturing Demand
In this Webinar, we explore the actions required to capture direct business through owned, earned and paid media, with actionable insights and key takeaways.
STAAH reveals top online booking channels for 2022
STAAH unveiled the list of distribution channels that brought the highest booking revenue to hotels in 2022.
Exceeding guest expectations in a contactless world
We speak with Moritz von Petersdorff–Campen about how hoteliers can take back guest relationships from OTA’s.
AirTrip International signs multi-year agreement with Sabre
New agreement will enable the online travel agent (OTA), which is rapidly growing in the Japanese market, to capitalize on Sabre’s advanced shopping algorithms and rich content.
