Suppliers

Optimize Room Allocation with STAAH Drip Feed Seamlessly

Drip Feed feature in STAAH is an awesome tool to help you plan your ideal distribution mix


What is Drip Feed?

Drip Feed feature allows you to strategically control inventory across OTAs to maximise revenue and booking conversions.

  • The primary advantage of Drip Feed is you do not sell an overwhelming majority of rooms at a single price point or to a single OTA. 
  • The feature helps in having a balanced strategy to sell rooms on multiple channels and also at multiple price points.

What’s New:

We have enhanced the Drip Feed functionality by incorporating the “Closed” option in the drop-down menu, it will be available at both the Base Rate and Channel Rate levels.

If the property selects the “Closed” option, STAAH will send zero inventory to channels.

Benefits: 

STAAH Drip Feed

You can temporarily halt room sales through specific channels, allowing for better inventory management.

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STAAH Drip Feed 2

Sending zero inventory to channels when fully booked avoids overbooking.

STAAH Drip Feed 3

Flexibility to decide where to distribute inventory and at what price points for revenue optimization.

STAAH Drip Feed 4

Avoiding selling most rooms at one price point maintains a varied pricing strategy, appealing to a wider range of potential guests.

How does it help in distribution mix?

1)  Smart Control

Plan distribution of rooms based on OTA commission structure to reduce the cost and maximise profit. Smartly control availability by room type or date range. Release inventories as per demand or as rooms are being sold.

2) Avoid Group Booking

Reduce the risk of last-minute cancellation for group bookings, especially over high demand dates.

3) Creates Urgency 

Most OTAs create urgency on the search page encouraging customers to book now due to limited availability. This prompts higher conversion.

This feature is available to all STAAH MAX users.


STAAH MAX

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STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA) and direct bookings. STAAH partners with over 19000+ properties across 90 countries through its operations in New Zealand, Australia, India, UAE, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Middle East, UK and Europe.

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