FCS Solutions unveils new brand identity, revealing the company’s transformative strategy for the future

The company introduced a new visual identity and a renewed vision in line with its latest product offering, FCS1, as part of an extensive rebranding initiative.FCS Solutions

FCS Solutions, global leading provider of hospitality technology, announced its rebranding – signaling a pivotal moment in the company’s evolution. Aligning with the company’s flagship solution, FCS1, which was launched in 2021, this strategic rebranding marks the dawn of the new era for the global leader.

As the company explores new grounds and possibilities in a rapidly changing world, the new brand encapsulates FCS Solutions’ role as a bridge, building innovative technology solutions through close collaboration with their customers – while helping them unlock operational efficiency and enhance their performance. At the heart of this rebranding is a refreshed new visual identity that highlights the direction and growth of the company and its solutions, including FCS1.

“Our new brand reflects our commitment to redefining the hospitality technology landscape,” shared Salma Miss, Head of Global Marketing at FCS Solutions. “This rebranding isn’t just about a visual transformation; it’s a redefinition of our purpose. FCS Solutions is all about enabling seamless, efficient operations for hotels and building the technology hotels truly need – and our new identity mirrors our commitment to our partners. This rebranding emphasizes our purpose to bridge hospitality and technology – and underscores FCS Solutions’ dedication to pioneering innovation, fostering collaboration, and delivering transformative technology solutions to the hospitality industry, globally.”

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Since its establishment in 1982, FCS Solutions has consistently delivered technology solutions tailored to the unique demands of the hospitality industry. The company’s inaugural offering, FCS Gateway (previously WinSuite/Unicorn), revolutionized hotel operations by simplifying complex integrations. By being one of the first companies to democratize access to integration technology and empower hotels globally to post updates & costs, directly from their PABX, to their PMS, FCS Solutions positioned itself as a global leader addressing a critical gap faced by hoteliers at the time.

Their second solution, FCS Voice (formerly WinVoice/Phoenix), improved guest communication, providing seamless access to voicemail and wake-up call scheduling. These two solutions, collectively known as CAVM (Call Accounting & Voicemail), have been adopted by thousands of hotels across the globe, and continue to be utilized in hotels across 56 countries.

As the technology landscape moved towards Software Applications, the company continued to evolve with the industry, leading the way towards new technologies by becoming one of the first hospitality technology providers to offer a comprehensive suite of software solutions aimed at redefining day-to-day operations through automation.

In 2021, the introduction of FCS1, a new generation, intuitive, multi-device solution, further emphazied the company’s commitment to enhancing operational efficiency for hotels.

Already adopted by hotels in 22 countries and counting, this cloud-based platform revolutionizes hotel operations by automating processes and optimizing departmental functionalities. In essence, FCS1 puts hotels on autopilot, with a direct impact on guest satisfaction.

“FCS1 represents a new generation of solutions enabling hoteliers to work smarter – and has quickly established itself as an industry benchmark within the hotel operations technology space,” stated Capucine Vidal, Head of Product & Design at FCS Solutions. “The harmonization of our product and brand effectively conveys the evolving nature of our offerings. This rebranding initiative serves as a steadfast testament to helping hoteliers by bridging the gaps between their needs and desired outcomes through technology. With a human-centered approach to innovation, our aim is to simplify complex tasks and processes, making technology work for people, not the other way around.”

FCS1 is an integrated intuitive cloud-based solution designed to simplify workflows, automate processes and optimize operations across various hotel departments including housekeeping, guest services, maintenance, and more.

As part of this transformation, the company also launched two new websites. To explore FCS Solutions and its offerings, visit the links below:

Tags: FCS Solutions, new brand identity, strategy for the future



With an extensive portfolio of integrated products used by over 2,000 hotels across 56 countries, FCS is a leader in hospitality technology innovation.

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