Join Sabre for our sessions at ITB Berlin

Sabre ITB BerlinAfter one of the most challenging, extraordinary years for travel in history, the industry is coming together virtually at ITB Berlin to discuss the state of play, explore ways out of the crisis, and define the shape of the travel sector on the other side.

We invite you to join us as our executives share their experiences and explain how Sabre is facilitating industry change:

Given the location, the timing is, unfortunately, very late in the day/early in the morning for APAC. However, all sessions are recorded and can be accessed through ITB’s virtual convention platform.

ITB CEO Interview: Looking beyond the Crisis towards a New Era of Personalized Travel
Tuesday, 9 March 2021 | 18:40 – 19:00 CET
Speakers: Sean Menke, President & CEO, Sabre

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In a conversation with Lea Jordan, Sean Menke will reveal how he’s set up Sabre, a leading software and technology provider powering the global travel industry, for success beyond the COVID-19 pandemic. Weathering many crises over the decades, travel has always proved resilient and Sean is convinced that the industry has the opportunity to come out stronger on the other side. Technology will play a major role in driving recovery, ushering in a new era of personalized travel that will present more opportunities for businesses and a better experience for travelers.

ITB Executive Interview: The Evolution of the Guest Experience – Creating Opportunities beyond the Room and beyond the Crisis
Wednesday, 10 March 2021 | 18:00 – 18:15 CET
Speakers: Frank Trampert, SVP & Global Managing Director – Commercial, Sabre Hospitality Solutions | Stefan Leser, CEO, Langham Hospitality Group

When business is going well, it is not easy to change your mindset and start transformations for future profits. The early signs of change are often appearing insignificant, but the speed of changes can pick up momentum very quickly. The COVID-19 pandemic has been a catalyst for a long-simmering change in the hospitality industry. Hoteliers now need to rethink what their product is or can be in the future and how they approach content and product creation, distribution and fulfillment. Armed with guest data, unique physical spaces and a local perspective, hotels are in a prime position to open up many new revenue streams, increase loyalty and trust and appeal to a wider segment of guests – while building resilience in times of recession and increased performance in periods of growth.

Exhibitor Panel Discussion: The Power of ONE Platform to Master Recovery & Guest Experience
Tuesday, 9 March 2021 | 16:00 – 16:30 CET
Speakers: Frank Trampert, SVP & Global Managing Director – Commercial, Sabre Hospitality Solutions | Justin Ricketts, SVP, Chief Product and Development Officer, Sabre Hospitality Solutions | Marek Godawski, Software Engineering Manager, Sabre

The current uncertain hotel tech landscape forces global hoteliers face a range of choices as they pursue their digital transformation objectives: integrating a complex web of high-level solutions, internally building a custom system that spans the hospitality value chain or choosing a unified platform. Economies of scale and a high rate of innovation are key decision criteria, followed by a defined and unique brand experience able to generate additional revenue stream. In a joint conversation, Sabre Hospitality executives and experts will reveal how a unified platform is what can span the hospitality value chain while pursuing the digital transformation.

Tags: ITB, ITB Berlin, Sabre, Travel tradeshow


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