SiteMinder, the global hotel industry’s leading guest acquisition platform, has unveiled the lists of distribution channels that brought the greatest booking revenue to hotels in 2020 and since the global hotel booking reset began in April.
The lists, which vary across more than 20 of the world’s most established travel destinations, reveal a broader range of consumer choices and a shift away from the consolidation seen in previous years, with 32 instances of distribution channels making their first appearances and 20 instances of distribution channels climbing at least two positions from the prior year.
The annual lists also highlight the sustained growth of direct bookings for hotels, with hotel websites maintaining their top five position in all destinations over the full 2020 year, including in Australia, Ireland and Spain where they ranked as the second-top producer of booking revenue for local hotels. The ranking of hotel websites rose further in more than a third of destinations since April, when hotel bookings dropped to below 10 percent of 2019 levels as a result of the COVID-19 pandemic.
Other key findings included:
- The increased popularity of Airbnb as a distribution channel for accommodation providers, especially since April. Airbnb debuted among the Top 12 in nine destinations, rose in five destinations over the full year, and surpassed its full-year ranking in 10 destinations since April.
- The strengthening of local and regional distribution channels as a result of restricted international travel. Over the full 2020 year, they comprised around half of the Top 12 in each destination and were particularly dominant from the start of the global hotel booking reset. While local and regional distribution channels such as Kurzurlaub.de in Austria, VeryChic in France, feratel in Germany, MG bedbank in Indonesia, and Hotels.nl in the Netherlands have not ranked among the Top 12 distribution channels over the full 2020 year, they emerged among the Top 12 since April.
- The explosion in spontaneous travel, spurred by unpredictable changes in travel restrictions. Lastminute.com and HotelTonight collectively feature among the Top 12 lists of nine destinations over the pandemic period.
- The continued relevance of wholesalers, with leading bedbank Hotelbeds among the Top 12 in each destination—both over the full 2020 year and during the pandemic period—and WebBeds among the Top 12 in eight destinations since Apr.
“The travel disruptions of 2020 levelled the playing field for many distribution channel providers to demonstrate the unique value they provided to consumers and therefore to hotels,” says SiteMinder’s senior director of global demand partnerships, James Bishop. “With international travel restrictions in place and rising cases of coronavirus around the world, many consumers were drawn to local hotel accommodations where the direct hotel website has always performed well, or through local booking channels, which, after an initial slump, saw an uptick from pent-up travel demand. Many other consumers were drawn to the staycation appeal and perceived security of Airbnb-listed properties. SiteMinder’s lists of the Top 12 hotel booking revenue makers are testament to real changes in people’s travel behaviour and preferences during this time.”
Adds James: “Consumers have changed. It is therefore critical that hoteliers assess how and where they sell their rooms, and ensure they embrace the distribution channels—global and local, direct and indirect—with proven effectiveness in securing reservations and revenue.”
The Top 12 hotel booking channels in 2020, based on total gross revenue made for all users of SiteMinder’s platform, were:
IN AUSTRALIA
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Hotel websites (direct bookings) 3. Expedia Group 4. Global distribution systems 5. Agoda 6. Qantas Hotels 7. AOT Group 8. Hotelbeds 9. Airbnb 10. HRS Australasia (formerly Lido) 11. Flight Centre Travel Group 12. need it now |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Hotel websites (direct bookings) 3. Expedia Group 4. Global distribution systems 5. Agoda 6. Qantas Hotels 7. Airbnb 8. AOT Group 9. Hotelbeds 10. HRS Australasia (formerly Lido) 11. Flight Centre Travel Group 12. Hero Travel |
IN FRANCE
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Expedia Group 3. Hotel websites (direct bookings) 4. Hotelbeds 5. HRS – Hotel Reservation Service 6. Agoda 7. Global distribution systems 8. Infinite Hotel 9. Airbnb 10. Hostelworld Group 11. Weekendesk 12. WebBeds – JacTravel / totalstay |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Hotel websites (direct bookings) 3. Expedia Group 4. Hotelbeds 5. Airbnb 6. Global distribution systems 7. HRS – Hotel Reservation Service 8. Weekendesk 9. Agoda 10. Infinite Hotel 11. Hostelworld Group 12. VeryChic |
IN GERMANY
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Expedia Group 3. HRS – Hotel Reservation Service 4. Hotel websites (direct bookings) 5. Hotelbeds 6. Kurzurlaub.de 7. Global distribution systems 8. Airbnb 9. Agoda 10. Hostelworld Group 11. HotelSpecials 12. WebBeds – Sunhotels |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Hotel websites (direct bookings) 3. Expedia Group 4. HRS – Hotel Reservation Service 5. Kurzurlaub.de 6. Hotelbeds 7. Global distribution systems 8. Airbnb 9. Agoda 10. HotelSpecials 11. Hostelworld Group 12. feratel |
IN MEXICO
| OVER THE FULL 2020 YEAR
1. Expedia Group 2. Booking.com 3. Hotelbeds 4. Hotel websites (direct bookings) 5. BestDay 6. PriceTravel 7. Despegar.com 8. Airbnb 9. Agoda 10. Global distribution systems 11. World 2 Meet 12. HotelTonight |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Expedia Group 3. Hotelbeds 4. Hotel websites (direct bookings) 5. BestDay 6. PriceTravel 7. Despegar.com 8. Airbnb 9. Agoda 10. Global distribution systems 11. World 2 Meet 12. HotelTonight |
IN MIDDLE EAST
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Expedia Group 3. Hotel websites (direct bookings) 4. Agoda 5. Hotelbeds 6. Goibibo & MakeMyTrip 7. Mr & Mrs Smith 8. WebBeds – Destinations of the World 9. dnata 10. Egypt Express Travel 11. Lastminute.com 12. HRS – Hotel Reservation Service |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Expedia Group 3. Hotel websites (direct bookings) 4. Agoda 5. Hotelbeds 6. Mr & Mrs Smith 7. WebBeds – Destinations of the World 8. Goibibo & MakeMyTrip 9. dnata 10. Egypt Express Travel 11. Airbnb 12. Lastminute.com |
IN SOUTH AFRICA
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Expedia Group 3. Hotel websites (direct bookings) 4. Agoda 5. Hotelbeds 6. Global distribution systems 7. followme2AFRICA 8. Tourplan 9. HRS – Hotel Reservation Service 10. Airbnb 11. Thompsons Africa 12. WebBeds – Destinations of the World |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Hotel websites (direct bookings) 3. Agoda 4. Expedia Group 5. Hotelbeds 6. Global distribution systems 7. followme2AFRICA 8. Tourplan 9. Airbnb 10. Thompsons Africa 11. Flight Centre Travel Group 12. WebBeds – Destinations of the World |
IN SPAIN
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Hotel websites (direct bookings) 3. Expedia Group 4. Hotelbeds 5. Jet2holidays 6. World 2 Meet 7. Global distribution systems 8. On the Beach 9. LoveHolidays 10. Hotusa 11. OTS Globe 12. Welcomebeds |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Hotel websites (direct bookings) 3. Expedia Group 4. Hotelbeds 5. Jet2holidays 6. World 2 Meet 7. Global distribution systems 8. On the Beach 9. LoveHolidays 10. Traveltino 11. Hotusa 12. Jumbo Tours |
IN THAILAND
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Agoda 3. Hotel websites (direct bookings) 4. Expedia Group 5. Hotelbeds 6. Trip.com 7. Traveloka 8. Goibibo & MakeMyTrip 9. Fusion Holidays 10. Global distribution systems 11. WebBeds – Destinations of the World 12. Mr & Mrs Smith |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Agoda 2. Booking.com 3. Hotel websites (direct bookings) 4. Expedia Group 5. Hotelbeds 6. Traveloka 7. Trip.com 8. Global distribution systems 9. Mr & Mrs Smith 10. WebBeds – Destinations of the World 11. WebBeds – Sunhotels 12. Beds4Travel |
IN THE UK
| OVER THE FULL 2020 YEAR
1. Booking.com 2. Expedia Group 3. Hotel websites (direct bookings) 4. Global distribution systems 5. Hotelbeds 6. Agoda 7. Mr & Mrs Smith 8. Airbnb 9. HRS – Hotel Reservation Service 10. MyHotelBreak.com 11. WebBeds – Sunhotels 12. Hostelworld Group |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Booking.com 2. Hotel websites (direct bookings) 3. Expedia Group 4. Global distribution systems 5. Mr & Mrs Smith 6. Agoda 7. Hotelbeds 8. Airbnb 9. MyHotelBreak.com 10. Off Peak Luxury 11. Lastminute.com 12. WebBeds – Sunhotels |
IN USA
| OVER THE FULL 2020 YEAR
1. Expedia Group 2. Booking.com 3. Hotel websites (direct bookings) 4. Agoda 5. Airbnb 6. Global distribution systems 7. Hotelbeds 8. HotelTonight 9. Getaroom.com 10. Hostelworld Group 11. Hotusa 12. HRS – Hotel Reservation Service |
SINCE THE HOTEL BOOKING RESET (APR-DEC 2020)
1. Expedia Group 2. Booking.com 3. Hotel websites (direct bookings) 4. Agoda 5. Airbnb 6. Global distribution systems 7. Hotelbeds 8. HotelTonight 9. Getaroom.com 10. HRS – Hotel Reservation Service 11. Hostelworld Group 12. British Airways Holidays |
To view the Top 12 lists of all travel destinations worldwide, and the 2021 predictions of more than 25 of the world’s top distribution channel providers, visit the SiteMinder website here.
